AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Nature Publishing Group Launches Linked Data Platform

Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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Book sales down 8% at WHS

WH Smith has reported a 3% rise in group profit year-on-year for the six months to 29th February... Continue reading at The Bookseller

[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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E-book sales growth is slowing

Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York

[ Crains New York | 2012-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers hoping #digital sales #physical books

Audible to pay authors $1 per audiobook sale

Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Incendio! Pottermore E-Book Sales on Fire.

$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD

[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #conde nast #hearst magazines

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

'Harry Potter' ebooks go on sale on Pottermore

The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Harry Potter ebooks on sale today

The Harry Potter ebooks will go on sale exclusively from the Pottermore website from midday... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #mpa digital

At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Stranger Than Fiction: Oprah Was Bad for Book Sales

By encouraging readers to tackle longer, more sophisticated novels, the queen of daytime TV may have hurt overall fiction sales. Continue reading at The Atlantic

[ The Atlantic | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction sales #book sales #encouraging readers #daytime tv