Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop, as buyers report that the average unit cost of a 30-second in-game spot purchased in the 2019-20 upfront was up between 5 percent and 10 percent compared to the year-ago bazaar. Dollar volume also has improved, with advertisers pinning more of their budgets to media’s most reliable reach vehicle. Pricing increases are determined by a number of factors, including day parts, ratings projections and the pedigree of the teams competing in a given broadcast. Thus far, one of the most expensive buys on the schedule is the Cowboys-Patriots showdown set to air in Fox’s national Sunday afternoon window on Nov. 24; the average cost of buying a half-minute spot in this rare meeting between America’s Team and the defending Super Bowl champs is north of $800,000 a pop. Despite the higher cost of reaching NFL fans, media partners CBS, Fox, NBC and ESPN are holding back inventory for what is expected to be a powerhouse scatter market. All told, the four networks nailed down more than $2 billion in regular-season upfront commitments, thanks in large part to the NFL’s hegemonic chokehold over the rest of the TV space and a 2018 ratings rebound that went a long way toward calming many... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has soared 15 places to top the Amazon Charts Most-Sold: Fiction chart, in the same week it sold 54,301 copies in hardback through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 20:59:35 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News
[ ABC News | 2019-10-08 21:42:01 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 22:01:54 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Margaret Atwood’s The Testaments (Vintage) has spent a third week in the UK Official Top 50 number one spot, selling 23,078 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 11:27:57 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian
[ The Guardian | 2019-09-24 14:00:06 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show... Continue reading at The Guardian
[ The Guardian | 2019-09-17 14:57:57 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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