A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-07-17 09:56:49 UTC ]

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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Have we fallen out of love with celebrity memoirs?

The year’s autobiography big-hitters haven’t sold as well as expected, with buyers disenchanted by pricing and lack of feelgood topicsFrom actors and musicians to athletes and presenters, there are no shortage of celebrity memoirs on bookshop shelves. This year has seen new books published by a... Continue reading at The Guardian

[ The Guardian | 2022-12-09 10:52:17 UTC ]
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Napoleonic Conspiracy Theories, Unsociable Shabbiness, and More Occupational Hazards of the Second-Hand Book Trade

“Booksellers are constantly giving their patrons extraordinary bargains. In London recently a copy of an early edition of Keats’ Poems, originally bought from a dealer for 2s was sold for £140, and a first edition of Burns’ Poems bought in Edinburgh for 1s 6d brought £350.” –R.M. Williamson,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-07 09:53:48 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Unnamed Press and Rare Bird Now Double as Indie Booksellers

The two Los Angeles–based independent publishers opened North Figueroa Bookshop earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
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The Art of the Hand-Sell: 31 Spooky, Eerie, and Uncanny Books for Halloween

Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
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“A Ghost Is a Memory.” On Bodies, Belief, and the Places Ghost Stories Live

The proprietor’s name is Amy (except that, of course, it isn’t). She’s a kind, petite woman in her forties, the owner of a ghost-themed bookstore in a small southern city. I won’t tell you which city. It’s for your own safety. This is, after all, a ghost story. And most importantly: it’s true.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-31 08:57:03 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Listen to the eerie sounds of a solar storm hitting the Earth's magnetic field

Put horror movies and games aside for a few minutes to listen to something truly unsettling this Halloween season. The European Space Agency has released audio of what our planet's magnetic field sounds like. While it protects us from cosmic radiation and charged particles from solar winds, it... Continue reading at Engadget

[ Engadget | 2022-10-24 15:40:30 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget

[ Engadget | 2022-10-19 21:10:50 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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‘Miracle find’: rare Don Quixote and short stories could sell for €900k

Sotheby’s describes 17th-century Cervantes editions as a ‘once in a lifetime’ opportunity for collectorsOne day in the early 1930s, a young Bolivian diplomat named Jorge Ortiz Linares walked into the illustrious Maggs Bros bookshop in London to ask if they might have a particularly fine edition... Continue reading at The Guardian

[ The Guardian | 2022-10-06 13:44:15 UTC ]
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Alex George Named 2022 Midwest Bookseller of the Year

Author Alex George, the owner of Skylark Bookshop in Columbia, Mo., was named Midwest Bookseller of the Year by the Midwest Indie Booksellers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at The Guardian

[ The Guardian | 2022-09-04 17:25:02 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
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