A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-07-17 09:56:49 UTC ]

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Margate Bookshop raises £3k in books for schools drive

The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
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The bookshop making a difference this Christmas

Newham Bookshop is giving over a thousand books to children and communities in need this Christmas. Continue reading at BBC News

[ BBC News | 2021-12-21 06:12:46 UTC ]
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Somerset indie Snug Bookshop forced to close after roof damage

An independent Somerset bookshop is being forced to close for good after Storm Arwen damaged the roof. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 01:26:46 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Croatian Publisher Fraktura and Its Bookshop: ‘To Present Quality Books’

Now in its second year, the publisher-owned Fraktura Bookshop serves as a hub of literary events and trusted recommendations in Zagreb. The post Croatian Publisher Fraktura and Its Bookshop: ‘To Present Quality Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-13 07:33:12 UTC ]
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Library audio and ebook loans in 2021 reveal unexpected stars

Alongside Richard Osman and JK Rowling, figures show huge successes for relative unknowns Ellery Adams and Brenda ChapmanThe UK’s library users are widely seen as a traditional bunch when it comes to choosing their next read, but while Richard Osman might have topped the list of the year’s... Continue reading at The Guardian

[ The Guardian | 2021-12-08 16:34:37 UTC ]
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Forever and another day

It might seem odd for a magazine called The Bookseller to have a dedicated issue for “booksellers”, but this week’s issue is a dedicated one for, well, booksellers, including our now-annual listing of the Bookshop Heroes, those purveyors of the written word who, when push came to shove in 2021,... Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 15:21:51 UTC ]
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Black bookshop owners urge others to embrace the opportunity for change

Black bookshop owners are finding that their efforts are paying off by sharing stories and bringing communities closer together through their local store. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 08:27:39 UTC ]
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Bookshop Heroes class of 2021 revealed

Twenty-three people have been included in The Bookseller's Bookshop Heroes class of 2021, a list of some of the best individual booksellers in the UK and Ireland.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 04:23:58 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
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Will Smith celebrates memoir with Sevenoaks Bookshop art installation

Will Smith has partnered with Black-owned bookshops and artists of colour across the UK and America to celebrate his upcoming memoir Will (Century), with Sevenoaks Bookshop featuring an artist’s display.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 02:48:04 UTC ]
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Sally Rooney novels pulled from Israeli bookstores after translation boycott

Following the acclaimed author’s decision not to have Beautiful World, Where Are You translated by an Israeli publisher, two major retailers have removed her work from their shelvesBooks by Sally Rooney will no longer be sold in two Israeli bookshop chains, after the acclaimed writer’s decision... Continue reading at The Guardian

[ The Guardian | 2021-11-05 16:14:29 UTC ]
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
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Is Big Tech 'greenwashing' its environmental responsibilities ahead of COP26?

COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget

[ Engadget | 2021-10-29 17:00:38 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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