Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-07-17 09:56:49 UTC ]
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation
[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:06:50 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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And of course it includes a two-story library — modeled on the Bodleian at Oxford University — for his massive collection of books. Continue reading at The New York Times
[ The New York Times | 2021-09-28 09:00:26 UTC ]
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Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News
[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading at The Guardian
[ The Guardian | 2021-09-14 14:20:14 UTC ]
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Far too many times, I’ve been in a bookshop or a school and heard adults persuade a child away from a picture book and encouraged them to read ‘something more appropriate’. There’s a huge notion in this country that picture books are for younger children and a step into ‘proper reading’. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 08:06:26 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Sophie Lambert has been appointed to Bookshop.org's advisory board, as the company continues to grow and embarks on future development plans. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 04:20:35 UTC ]
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Andersen Press has partnered with children's bookshop brand Moon Lane Group to promote author Joseph Coelho and illustrator Fiona Lumbers' latest title, Luna Loves Dance, in a series of window displays. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 11:21:08 UTC ]
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Independent children’s bookshop Round Table Books has hired Meera Ghanshamdas as its new director. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 06:07:32 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week
[ Media Week | 2021-08-27 17:39:39 UTC ]
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The lead protagonist in the British TV comedy series Black Books might even relish being in lockdown. If you don’t, you might enjoy watching this show. Continue reading at The Conversation
[ The Conversation | 2021-08-27 00:11:11 UTC ]
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