A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-07-17 09:56:49 UTC ]

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SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
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Amazon Charts: Walliams slips into Most-Sold: Fiction top spot

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
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A narrow path through

As I wrote back in March, the enforced closing of bookshop doors is a terrible story for the editor of The Bookseller to report: it’s a gut-punch, and if you were on social media last Saturday at around 6.30 p.m.—when the Prime Minister announced the decision to shut non-essential retail in... Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:57:12 UTC ]
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First Bookshop Heroes list unveiled

A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:21:06 UTC ]
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Bookshop Heroes share top bookselling tips

Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 16:20:56 UTC ]
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Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek

[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Retail site Bookshop makes £65k sales on UK launch day

New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Click and collect might not suit us all, say indie bookshops

Indie bookshop owners and managers are gearing up for a second lockdown with optimism, though some are divided over the viability of click and collect services. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 12:15:49 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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The Thursday Murder Club boomerangs back to the top spot

Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Where Is Hong Kong Literature When We Need It Most?

One of my most vivid childhood memories took place in an English bookshop in Causeway Bay, a short minibus ride from my family home in Hong Kong. I was a voracious reader growing up, eyes constantly trained on any printed text available, even during dinnertime and when brushing my teeth. Intent... Continue reading at Electric Literature

[ Electric Literature | 2020-10-22 11:00:06 UTC ]
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Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
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