A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]

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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary results #ebook market

Prague Fair Report: Solidarity with Slovakia, VAT Hike, Amazon is Coming

With Slovakia as guest of honor, Book World Prague offered a gauge of the local book biz, where the recent hike of VAT to 15% has stifled book sales and Amazon is expected to open soon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vat hike

BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ranging #fifty shades

Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group

German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers

Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles

Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store

Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation

CILIP members demand halt to rebrand

Members of the Chartered Institute of Library and Information Professionals (CILIP) have demanded... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Penguin Random House, the “Following Four,” and the Future of Competition

When Penguin and Random House merge, the company will publish half the trade books in the USA. How can the rest of the industry compete? And what will be the impact on Amazon? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade books

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Competition: Kids review picture books

Stuff is teaming up with the NZ Post Children Books Awards in an initiative to promote the importance of books and reading, and to inspire New Zealand's future writers and illustrators. Continue reading at Stuff

[ Stuff | 2013-05-29 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka

Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book argument