A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]

Other Publishing stories related to: 'A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market'


Librinova: Answering the Call for Self-publishing in France

Founded by two publishing veterans, Librinova provides ebook creation and distribution services for self-published authors in France. The post Librinova: Answering the Call for Self-publishing in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #publishing veterans #distribution services #self-published authors


First News competition for Pushkin Children's

Pushkin Children’s Books is launching a competition with children’s newspaper First News to promote a new "winter" edition of The Letter of the King by Tonke Dragt.   Originally published in Dutch in 1962, The Letter for the King was published by Pushkin Children’s Books in an English... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #originally published #pushkin children #tonke dragt #english translation


Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #volume sales #28th september #previous fortnight #time period


A Call for Digital Media Ethics

Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent report


Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #high taxes #print books


German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


Heartland Fall Forum 2014: A Call to Action

At Heartland Fall Forum, booksellers shared tips for making a successful store and discussed the need to call out politicians on what they do to actually help small business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small business


Authors Guild Calls for Antitrust Scrutiny of Amazon

In a message circulated to members, and shared with the public, the Authors Guild today confirmed that it hosted a meeting on August 1 between a group of authors and the Department of Justice, in an effort draw antitrust scrutiny of Amazon's practices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this |


Authors will fire back at Amazon with calls for a government investigation

If you've been following the protracted war between Amazon and Hachette, you know that Amazon's been stymieing sales of certain books by making it impossible to pre-order them, and pushing back delivery of others all over a ebook contract dispute.... Continue reading at Engadget

[ Engadget | 2014-09-29 00:00:00 UTC ]
More news stories like this |


Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this |


Brussels relaunches competition complaints against Google

An agreement between the European Commission and Google over alleged abuses of its dominant... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission


Calling for Literary Agent Transparency in the UK

Too little information is available to aspiring writers in the UK regarding literary agents, argues Harry Bingham, so a movement has started to bring transparency. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aspiring writers #literary agents #bring transparency


PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
More news stories like this |


At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
More news stories like this |


On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market


How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor