Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Chicago booksellers and other literary-minded organizations are responding to the crowds in town for the Democratic National Convention by selling books, promoting causes, and, in the case of one publication, reporting on the proceedings from a literary perspective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, Aug. 25, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-08-21 13:00:54 UTC ]
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Some stories come and go, but there are some stories that are part of fundamental questions that the book world is asking and trying to answer. Here are the ten that I find to be the most important at the moment. Continue reading at Book Riot
[ Book Riot | 2024-08-21 10:00:00 UTC ]
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Our columnist takes a look at recent books by Sofia Samatar, Vajra Chandrasekera and Emet North. Continue reading at The New York Times
[ The New York Times | 2024-08-21 09:00:44 UTC ]
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Can anyone unseat Kristin Hannah as the bestselling historical fiction book of the moment? Continue reading at Book Riot
[ Book Riot | 2024-08-20 10:15:00 UTC ]
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The German Book Prize jury issues a 20th-edition longlist of 20 books with a date of September 17 for the release of its shortlist. The post The German Book Prize Issues Its 2024 Longlist of 20 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-20 09:35:29 UTC ]
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Broadleaf takes Warren Throckmorton's exploration of the myths supporting Christian nationalism, Brazons signs Truth's Table podcaster Christina Edmondson’s book to help leaders seek wisdom in their daily decision-making, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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An Octavia Butler Graphic Novel Adaptation, a Journalist's Moving Memoir, a Funny Ghanaian Tale, and More of Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-18 10:00:00 UTC ]
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A catastrophic event on Earth, wicked fae, a goose girl, and more of the best YA book deals today! Continue reading at Book Riot
[ Book Riot | 2024-08-17 13:30:00 UTC ]
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A Foodie Rom-Com, the Best Science Fiction and Fantasy, a Bollywood Mystery, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-17 10:00:00 UTC ]
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Plus: historical fiction set in Nigeria and weeding in libraries: what it is, what it isn't, and why you should care. Continue reading at Book Riot
[ Book Riot | 2024-08-16 15:15:00 UTC ]
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What is weeding in libraries and when is it a disguise for banning books? That, plus this week's book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-08-16 12:30:00 UTC ]
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Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature
[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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Though they’ve been icons of cinema for a while—see: Sadako, Shutter—it’s taken English literature a little longer to catch up to Asian women front and centre in stories of ghosts and horror. The prevalence of female ghosts across Asia has always interested me: how often their origin is rooted... Continue reading at Electric Literature
[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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This fall, children’s books from indie presses emphasize finding one’s voice and choosing one’s own adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Independent booksellers from across the country highlight eight independently published books they're excited to sell this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Avid Reader Press signs an Samuiel Hawley’s epic WWII novel, HarperOne takes science writer Corey S. Powell’s exploration of the unseen universe, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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This season’s noteworthy offerings feature time loops, psychoactive booze, the Big Bang, and a hermit on a mission from God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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A partnership between the Digital Public Library of America and the Independent Publishers Group is offering an e-book ownership option from a wide range of indie publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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