Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The 12th edition of the Singapore Book Awards announces its shortlist, with the winner to be presented at the first Singapore Children’s Book Festival later this month. The post Singapore’s New Children’s Book Festival: 2024 Award Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 19:26:13 UTC ]
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Saving the family bakery, an illustrated intro to Greek mythology, 400 pet chickens, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-05 14:45:52 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, June 9, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-05 13:00:29 UTC ]
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Barnes & Noble has announced their best books of the year (so far). Grab your TBR and dive into these books spread across 13 unique categories. Continue reading at Book Riot
[ Book Riot | 2024-06-05 13:00:00 UTC ]
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In a new book, the journalist and science fiction writer Annalee Newitz shows how we have used narrative to manipulate and coerce. Continue reading at The New York Times
[ The New York Times | 2024-06-05 09:05:03 UTC ]
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NavPress takes Dominique Young's exploration of the interstion of faith and pain, IVP lands Toni Huang Kim's book on redemption, Brazos Press signs Joey Cochran's history of the development of evangelicalism as a brand, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Reading Anna Akbari’s memoir of online manipulation, you think you’ve seen it all — then you keep reading. Continue reading at The New York Times
[ The New York Times | 2024-06-04 14:30:08 UTC ]
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Bend, Ore.–based Blue Star Press has acquired Sasquatch Books from Penguin Random House, which had bought the Seattle-based publisher and distribution client in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Two interlocking thrillers, demonic possession in the suburbs, a Cambodian memoir told through food, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-03 15:00:00 UTC ]
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Where to start with romantasy, the return of Reese's YA book club, and more of the most clicked-on news of the week. Continue reading at Book Riot
[ Book Riot | 2024-06-02 15:00:00 UTC ]
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Hachette Book Group is reorganizing its sales group in order to "strengthen HBG's customer relationships" and "capitalize on marketplace opportunities," according to a spokesperson. The reorg eliminates a number of positions and reenvisions others, and the company has posted eight new job openings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 04:00:00 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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These forthcoming books discuss the future of the workplace amid AI’s ever-increasing reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Women readers are looking to new religion and spirituality books for stability in for the face of difficult challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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