Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 30/09/2011 - 08:40 Childrens books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 08:15 Ebury Press and Random House Children's Books have signed two separate three-book deals with crime writer Jane Casey. Editorial director for fiction at Ebury Gillian Green acquired UK rights, including Europe and British... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 09:37 Titles by Roald Dahl, Rod Campbell and Janet and Allan Ahlberg are included in the selection for the third Richard and Judy's Children's Christmas Book Club, launched today in W H Smith stores. The 12 Richard and Judy... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 09:00 The Independent Alliance has launched a nationwide loyalty card scheme for independent bookshops, with 114 indies signed up so far. Love Your Indie, which will be run in association with the Guardian and Observer as part... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Last April, Amazon announced the Kindle Library Lending program would let Kindle users borrow books from more than 11,000 U.S. libraries. Today, the program officially launched at all participating libraries. Users can search their local library's website, and when they find a book, they can... Continue reading at Betanews
[ Betanews | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 19/09/2011 - 09:32 Bertrams has made three management team appointments, with Nick Harknett joining as group commercial director as parent company Smiths News Group completes its purchase of the Dawson Group. Smiths News now owns the Dawson... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
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This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 16:21 Publishers are predicting a busy Frankfurt, reporting full meeting schedules. However, given the tough economic climate, there was a prevailing mood of caution. Hachette UK rights director Jason Bartholomew said: Every year... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
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Publication Date: Thu, 15/09/2011 - 08:45 Titles exploring the rise and fall of the American dollar, the boom in cities and the economics of poverty have been shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Disney execs are furious that the world exclusive on the embargoed Jackie Kennedy book and audiotapes was broken by NBC, and not ABC, according to the New York Posts Keith Kelly. Both ABC and the books publisher, Hyperion, are owned by Disney. The book, Jacqueline Kennedy: Historic... Continue reading at AdWeek
[ AdWeek | 2011-09-14 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 14/09/2011 - 09:28 Waterstones has extended its childrens book prize to include teen fiction and picture books, in addition to books for five to 12 year olds. Waterstones spokesman Jon Howells said: The childrens award had done very well... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 14/09/2011 - 09:28 Waterstones has extended its childrens book prize to include teen fiction and picture books, in addition to books for five to 12 year olds. Waterstones spokesman Jon Howells said: The childrens award had done very well... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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