Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Catch up on an exciting week of book news, including the trailer for NIGHTBITCH, Reese's 100th book club pick, and more. Continue reading at Book Riot
[ Book Riot | 2024-09-05 15:00:00 UTC ]
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There are over 40 new YA books hitting shelves this week. Dive into some of the best of the best! Continue reading at Book Riot
[ Book Riot | 2024-09-05 14:00:00 UTC ]
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The company it has completed the sale of three companies and saw gains from recent AI partnerships in the first quarter of fiscal year 2025, with CEO Matthew Kissner promising that Wiley is prepared to "move decisively on AI opportunities." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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An appeals court has upheld an earlier finding that the online Internet Archive violated copyright law by scanning and sharing digital books without the publishers’ permission Continue reading at ABC News
[ ABC News | 2024-09-04 21:58:00 UTC ]
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Get crafty, get a little frightened, and get a little hungry with these excellent book deals in picture books and middle grade books. Continue reading at Book Riot
[ Book Riot | 2024-09-04 14:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, Sept. 8, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-04 13:00:08 UTC ]
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“Taken seriously, this book will change the way churches operate, preachers preach, Christian organizations act, friends befriend, and crucially, how we love and are loved,” the judges for the award commented, in a release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Little Free Library has partnered with the American Library Association and PEN America to develop an interactive map that indicates areas in which books are banned and pinpoints locations of its book-sharing boxes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Fall's most anticipated books include novels from Rachel Kushner, Sally Rooney, Danzy Senna, Michael Connelly and Richard Price. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-03 10:00:18 UTC ]
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The Supreme Court justice’s memoir is deeply personal and full of hope, and highlights a fairy-tale marriage to her college boyfriend. Continue reading at The New York Times
[ The New York Times | 2024-09-03 09:04:29 UTC ]
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In Hiromi Kawakami’s new science fiction novel, Earth is a place of surveillance, isolation and dread. The characters (and clones) are doing their best to stay alive. Continue reading at The New York Times
[ The New York Times | 2024-09-03 09:00:59 UTC ]
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I’d rather not acknowledge that fall is approaching, mostly because I’ve made an embarrassingly small dent in my summer reading pile over the past three months. But the signs of autumn are unmistakable. Kids are going back to school, political ads are ramping up on swing state TV screens, and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-03 08:56:54 UTC ]
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The renewed community event returns on September 7 under the theme, “Literary rɛvəˈluʃən (revolution).” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Broadleaf takes Reggie L. Williams exploration of German theologian and Dietrich Bonhoeffer, NavPress takes Kelly Edmiston's parent guidebook to sexuality, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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ANASTASIA in space, the popular girl at school is found dead, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-31 13:00:00 UTC ]
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Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian
[ The Guardian | 2024-08-30 17:40:29 UTC ]
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Want to discuss spoilers related to our September book club selection, “The Hypocrite,” by Jo Hamya? Post them here. Continue reading at The New York Times
[ The New York Times | 2024-08-30 14:56:07 UTC ]
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Discuss our September book club selection, “The Hypocrite,” by Jo Hamya, with the Book Review. Continue reading at The New York Times
[ The New York Times | 2024-08-30 14:53:58 UTC ]
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One Signal acquires ‘Science’ journalist Charles Piller’s book on the search for a cure for Alzheimer’s, former Lakers star James Worthy sells a memoir to Avid Reader Press, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot
[ Book Riot | 2024-08-29 16:33:25 UTC ]
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