Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Books that break the fourth wall, a major lawsuit goes after book banes, historical fiction set in Hawaii and more today on Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-08-29 16:05:10 UTC ]
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The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
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The diversity-led 'Lit in Colour' program at Penguin Random House UK places a vending machine at Scotland's Linlithgow Academy. The post Scotland: PRH UK’s ‘Lit in Colour’ Book-Vending Machine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-28 20:01:47 UTC ]
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Gumluck the wizard, laser tag rivalries, a fiery fish, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-08-28 17:53:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, Sept. 1, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-08-28 13:00:32 UTC ]
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American Short Fiction, a nonprofit literary organization based in Austin, Tex., has announced its fall 2024 "MFA for All" program. The series will feature three accomplished authors as faculty: Jamel Brinkley, Susan Choi, and Karen Russell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-28 04:00:00 UTC ]
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Greenville County Library System will remove all trans books from their young adult sections and restrict access to those under 17. Continue reading at Book Riot
[ Book Riot | 2024-08-27 14:45:00 UTC ]
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A new memoir by the onetime national security adviser shows how the former president’s insecurities and weaknesses harmed U.S. foreign policy. Continue reading at The New York Times
[ The New York Times | 2024-08-27 09:03:11 UTC ]
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New novels by Sally Rooney and Richard Powers, a memoir by the first Black woman on the Supreme Court — and more. Continue reading at The New York Times
[ The New York Times | 2024-08-27 09:01:50 UTC ]
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The new imprint will release its first book on September 1, the day that marks the beginning of Suicide Prevention Month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-27 04:00:00 UTC ]
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Read your way into a boatload of new YA books hitting shelves this week in hardcover and paperback. Continue reading at Book Riot
[ Book Riot | 2024-08-26 15:00:00 UTC ]
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With summer vacation in the books and the 2024–2025 school year beginning, teachers and librarians are raring to go with new lessons, updated spaces, and plenty of books to recommend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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The first novel in Elena Ferrante’s Neapolitan quartet was just voted the best book of the 21st century. We like it too. Continue reading at The New York Times
[ The New York Times | 2024-08-23 13:58:16 UTC ]
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Windows, Microsoft, and third-party software makers supply numerous useful tools for the command line — but these are not always easy to use. Graphical user interfaces (GUI), on the other hand, usually offer a more intuitive experience. Instead of developing a program from scratch,... Continue reading at PC World
[ PC World | 2024-08-23 10:30:00 UTC ]
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New York’s insider summer restaurant season — when locals decamp to the Hamptons, the Catskills and the Greek isles and the city’s hottest places have open seats — is winding down. That signals the search for new spots opening this Fall.A couple of New York’s best-known chefs are launching new... Continue reading at Crains New York
[ Crains New York | 2024-08-23 10:03:06 UTC ]
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An expanded Abu Dhabi International Book Fair, says Dr. Ali Bin Tamim, will help expand educational programming and book sales figures. The post Abu Dhabi International Book Fair Extended to 10 Days appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-22 22:25:41 UTC ]
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These YA books explore American civics and encourage readers to get involved in the democratic process. That, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-08-22 15:00:00 UTC ]
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These excellent, thought-provoking sci-fi books have been banned and taught in classrooms in equal measure. Continue reading at Book Riot
[ Book Riot | 2024-08-22 10:30:00 UTC ]
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The new memoir 'That Librarian' by Amanda Jones is a troubling portrait of America's culture war over censorship and book banning Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-08-22 10:00:07 UTC ]
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The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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