Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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With the 12th anniversary of Beijing Dandelion Children’s Book House just around the corner, founder and editor-in-chief Sally Yan has embarked on a personal project to reread and reexamine her company’s bestsellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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For Thinkingdom Children’s Books, the main goal in creating its first series of original children’s picture books goes beyond “helping every kid to become a book lover,” which has been the company’s motto since 2003. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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A great deal of investment, not to mention a wide network of contacts and plenty of chutzpah, was required to launch 'Within Pictures and Beyond Texts,' a quarterly publication that is the first of its kind in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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While the pop-science segment remains as popular (pun intended) as ever in China, there has been a noticeable increase in the publication of titles related to plants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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'If there's no deal, GDP will reduce by 6 to 9 percentage points,' attorney Andrew Hood told a packed Olympia Room during London Book Fair. Unnerving tremors ran through the export-reliant UK books business—daily. The post The Hottest Topic of London Book Fair 2019: Brexit and the Books appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-15 00:00:00 UTC ]
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A widening chorus of literary voices from the Arab world is being heard on the international stage, thanks in part to the leadership of the UAE's Sheikh Zayed Book award, says Lebanon's Nasser Jarrous. The post At London Book Fair: Discussing Arabic Literature with Sheikh Zayed Book Award... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-14 00:00:00 UTC ]
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Since the destruction of the University of Mosul's library, momentum is building for Book Aid International's efforts to coordinate and enable publishers' contributions to rebuilding. The post London Book Fair: Publishers, Book Aid International Champion Rebuilding Iraqi Library appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-14 00:00:00 UTC ]
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PW talks to Fernando Esteves, Managing Director of Ediciones SM in Mexico, about the state of the Mexican book business, and what lies ahead in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Mirror Books has acquired the book behind the Netflix series "The Ted Bundy Tapes" with plans to publish next month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Two children’s books published in Welsh are being sold for just £1 to mark this year’s World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' keeps seeing dividends thanks to a bump from Reese Witherspoon, whose film adaptation of the novel was announced last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Alan Windram, the founder of independent publishing company Little Door Books, has won this year’s £3,000 Bookbug Picture Book Prize for a title he created with illustrator Chloe Holwill-Hunter. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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In a shift, American readers have become more interested in books about mental health than about diet and exercise, according to data released by bookstore chain Barnes & Noble. The data, collected around the New Year's season, seems to indicate that readers' annual resolutions are focusing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
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The UK Book Blog Awards at the London Book Fair will introduce a new category for 2019 - Book Podcast of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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The annual British Book Awards, with winners to be announced May 13, are widening their recognition of independent publishers and of nonfiction and illustrated work in children's books. The post British Book Awards Expanded for 2019 in Children’s Books, Small Presses appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-13 00:00:00 UTC ]
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If you live in New York City, you might be familiar with the professional photography shop Adorama in lower Manhattan. The company has taken its photo printing to the web with AdoramaPix, where you can order prints and create various products, including photo books.Whatever Adorama learned... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Effective January 1, Nation Books, a joint project of the Nation Institute and Hachette Book Group, will be known as Bold Type Books. The move comes on the heels of the Nation Institute changing its name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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Scottish Book Trust will give away half a million books to pupils in Primary 1-3 as part of Book Week Scotland, which is taking place this week. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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