Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The contradictions embodied in the folk symbol of the witch captured the attention of Sally Yan, founder and editor-in-chief of 11-year-old publishing company Beijing Dandelion. “The witch is a popular figure in Western classics: sometimes as the protagonist; other times, in the periphery. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Beijing Yutian Hanfeng’s full-color 222-page catalogue is a testament to the company’s dedication to design and art: every page, highlighting a particular series of books, is beautifully illustrated and meticulously designed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Hello! This week in books, things are a bit quiet, and in print, we gave a page to our colleagues in film for our Academy Awards coverage. I’m Carolyn Kellogg, books editor, and this week’s newsletter will be a quick one. THE BIG REVIEW Walter Mosley is widely known for his Easy Rawlins series,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-03 00:00:00 UTC ]
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In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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America’s National Book Awards will reportedly expand to recognise works in translation. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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The writings and adaptations of 'oustanding female writers whose work continues to be iconic and influential' is featured in the 'Book and Screen Week' program that runs parallel to London Book Fair in April. The post London Book Fair’s ‘Book and Screen Week’ Embraces Women’s Suffrage Centenary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
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Audiences have moved toward fun fiction and away from furious facts as Michael Wolff's 'Fire and Fury' takes a tumble to #3 on the iBooks list, while 'The Woman in the Window' by A.J. Finn—a book editor who now writes thrillers under a pen name—takes the #1 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Award-winning author and schoolteacher Pamela Butchart is set to go stratospheric in 2018, with a World book Day title and a Secret Seven revamp in the pipeline. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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First on the calendar is Edinburgh's Scottish Book Trade Conference in February. And in April, London Book Fair's Quantum conference's programming is featuring audiobooks and seld0m-heard voices. The post Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-16 00:00:00 UTC ]
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Hello, book lovers! I’m book editor Carolyn Kellogg with this week’s literary news. THE BIG STORY John Freeman’s name is in lights — literary lights, that is, on the cover of the journal Freeman’s. In it, he encourages some of our greatest writers — Mohsin Hamid, Valeria Luiselli, Dave Eggers —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-13 00:00:00 UTC ]
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Book Aid International sent over 930,000 books to thousands of communities across 20 countries in 2017, it said in its end of year summary. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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Now in line for the overall Costa Book of the Year award–to be announced January 30–the five Costa category winners include three titles from HarperCollins UK imprints. The post Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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India’s answer to Lear, a teen tale set amid the London riots and the first great book on grime. Experts pick 2017’s smartest, oddest and most overlooked readsCo-director, Tramp Press Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-29 00:00:00 UTC ]
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A decade after the first Kindle, Amazon looks toward disrupting books themselves. Continue reading at Wired
[ Wired | 2017-12-20 00:00:00 UTC ]
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The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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The Shenzhen Reading Forum has issued their list of 10 most popular children's books in China for 2017, as the children's book sector in China continues to grow. The post Shenzhen’s Top 10 Children’s Books in China: Literature, Education, Picture Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
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Greetings and salutations! I’m Carolyn Kellogg, Books editor of the L.A. Times with this week’s books newsletter. CRITICS PICKS This week the entire Sunday Calendar section is taken up with critics picks for the year in film, television, theater, music, art — and books. Seven of our Critics at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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At the Guadalajara Book Fair, the professional program focuses on children's books and the rights center looks strong with 130 tables booked. The post Guadalajara International Book Fair To Focus on Children’s Books, Guest of Honor Madrid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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Bonnier Publishing imprint Templar Books has acquired world rights for two picture books from Sebastien Braun in a deal with Arabella Stein of the Bright Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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The Hachette Book Group is terminating its Weinstein Books imprint in the US following the accusations of sexual assault against Hollywood producer Harvey Weinstein. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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