Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The tastemakers in the publishing industry spent big on a handful of novels, and a raft of memoirs at this year's fair. Some insiders mused that while the novels offer escapism, the memoirs give readers what they crave even more in these divisive times: a sense of connection with other people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Penguin Random House CEO Markus Dohle praised the slow, but continuous growth of the book business around the world and noted the “healthy co-existence" of the print and digital markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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In a deal rumored to be in the seven-figure range, Artisan has inked a world rights publishing partnership with chef René Redzepi for three new cookbooks and a new biannual series called Dispatches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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During Göteborg Book Fair, the Sharjah-based Kalimat Foundation supports Arabic-language young readers with new books for 25 Swedish library programs. The post UAE’s Kalimat Foundation at Göteborg Book Fair: Arabic Books for Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-04 00:00:00 UTC ]
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The day includes two sets of pitch sessions of books for possible film or virtual-reality development, each followed by networking sessions. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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The 12th annual Brooklyn Book Festival took place in downtown Brooklyn on September 16 and 17, drawing a record 45,000 attendees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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These are the books the experts think young Kiwis should be reading: Stories about surveillance at a Wellington high school, racism in a French battle field and teenage pregnancy from the perspective of a boy soon-to-be-father. Continue reading at Stuff
[ Stuff | 2017-08-11 00:00:00 UTC ]
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PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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California indie Heyday Books, which is best known as a publisher of regional titles, is departing from its standard fare with a new book called 'Our Dishonest President.' The essay collection, which Heyday crashed, is set to hit shelves on July 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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An independent review into the Welsh Government's support of publishing and literature in Wales has recommended the Welsh Books Council take on some of the functions of Literature Wales, including the administration of its Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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From Haaretz: With Israel's fixed-price 'Book Law' repealed, reports are that this year's Hebrew Book Week sees less aggressive discounts than in the past. The post After Israel’s Book Law: Hebrew Book Week Sees More Modest Discounts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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Mostly Books in Abingdon has been sold to new owner Sarah Dennis, who has held a “long ambition” to run her own book business. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Schoolgirl Isabel Harris has had her book published after winning The Book People’s inaugural Bedtime Story Competition. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Sarah Perry’s The Essex Serpent (Serpent’s Tail) has won the British Book Awards accolade of Book of the Year, beating off strong competition from 36 shortlisted titles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Tyrus Books, which published crime and literary fiction, is closing six months after S&S acquired its parent company, Adams Media, from F&W. Christian imprint Howard Books is being relocated to the publisher's New York City headquarters and losing its publisher in the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October compared to October 2015, while sales in the children’s/young adult segment rose 1.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Beijing Dandelion Children’s Book House grew from three full-time staff (counting founder and editor-in-chief Sally Yan) in 2007 to eight within a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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With 23 categories, the newly re-introduced British Book Awards are an uber suite of combined honors, known to some as the Nibbies. The post Long on Shortlists at London Book Fair: The Expanded British Book Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-16 00:00:00 UTC ]
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