A Groupon for Newspapers?

Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media Group, Gannett, Hearst Corp., MediaNews Group, McClatchy, and The Washington Post Co. The consortium, set to be announced today, is expected to roll out Find n Save’s online ad products across its members’ 200-plus newspapers, including The Dallas Morning News, Arizona Republic, and The Miami Herald. Newspapers have been racing to catch up for a while with the likes of Groupon and its copycats, including tech giants like Google, Amazon, and Yahoo, which have been slapping deal-finder services on their websites. Christopher Tippie, the acting CEO of the consortium, said what makes Find n Save different is that it lets newspapers collect multiple sales services into one section of its site. He said the consortium also wants to standardize the process of buying online preprint circulars. “It’s an industry movement to embrace a single advertising platform,” Tippie said. “We’ve got to come together and bring forth a better set of advertising tools to connect with shoppers.” An early Find n Save user is McClatchy, which has a reputation for being ahead of the curve when it comes to digital, something newspapers aren’t often accused of. It uses an array of Find n Save’s portfolio of... Continue reading at 'AdWeek'

[ AdWeek | 2011-11-17 00:00:00 UTC ]
News tagged with: #acting ceo #advertising tools #daily deals

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MU's Maneater Newspaper Reduces to Weekly Print Publication

In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
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Study: Journalism Grads Don't Read Newspapers, Mags, Books

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[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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LSU Libraries Granted Additional Funding for Digitizing Louisiana Newspapers

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[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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Study Finds Craigslist Took $5 Billion From Newspapers

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[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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With Washington Post, Jeffrey Bezos has chance to overhaul newspapers

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[ Los Angeles Times | 2013-08-06 00:00:00 UTC ]
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[ Betanews | 2013-07-31 00:00:00 UTC ]
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[ Baltimore Sun | 2013-07-10 00:00:00 UTC ]
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[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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Southern Newspaper Publishers Association Launches Revamped Website

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[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
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[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
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[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
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