8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]

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How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
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FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
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