8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.  1. If social is any indication, Hillary is in trouble According to analytics player 4C, the Republican primaries and Donald Trump's successful run at the nomination have garnered nearly 130 million social media engagements (likes, comments, replies, etc.) on Facebook, Instagram and Twitter. Meanwhile, during the same period of time, Jan. 1 through July 21, the Democrats—chiefly nominee Hillary Clinton and runner-up Bernie Sanders—have only generated 37 million engagements. 2. Men block ads An IAB report said 26 percent of desktop users and 15 percent of mobile consumers employ ad blockers to zap promos from publishers' websites. Thirty-two percent of ad blockers are males between 18 and 34, and 22 percent are women of the same age. 3. Facebook Inc. commands the world There are supposedly 7.4 billion people on Earth. After Facebook Inc.'s earnings report on Wednesday, it became clear the company has attracted an unbelievable chunk of our possible, human audience.  If you add up its four chief platforms—Facebook (1.7 billion monthly users), Messenger (1 billion), WhatsApp (1 billion) and Instagram (500 million)—they total 4.2 billion users. There's most likely a ton of overlap—between Facebook and Messenger, in particular—but the... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-28 00:00:00 UTC ]
News tagged with: #top priority #display ad

Other Publishing stories related to: '8 Eye-Opening Digital Marketing Stats From the Past Week'


Cuba’s First English-Language Bookstore Opens

Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
More news stories like this |


Kindle for Android app updated with library sorting, keeps a watchful eye on remaining read time

Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget

[ Engadget | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile software #source link #android app #chief concern #google play


LSU Libraries Granted Additional Funding for Digitizing Louisiana Newspapers

The LSU Libraries' Special Collections division was recently awarded $210,000 from the National Endowment for the Humanities, or NEH, to digitize an additional 100,000 pages of Louisiana newspapers published from 1836 through 1922. This marks ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lsu libraries #national endowment


Third week at the top for Casual Vacancy

J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, topping the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy #bestselling book


Gauging the Digital Divide

There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital divide #publishing industry #digital publishing


Rob Sheffield's 'Turn Around Bright Eyes': A man and his karaoke machine

In his new memoir, Rob Sheffield explores how karaoke lifted him out of existential doom after his wife's sudden death.Rob Sheffield is the kind of true-blue music nerd who'll pause his latest memoir — one with a subtitle promising a book about "the rituals of love & karaoke" — to address... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sudden death #ll pause #important topic


J K Rowling's Casual Vacancy tops charts for a second week

J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, with her... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book


Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school


Newsweek sold to digital news firm

The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News

[ BBC News | 2013-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsweek sold


Emma Brockes talks about 'She Left Me the Gun,' the difficult story of her mother's past

Anything but a 'misery memoir,' the remarkable and moving, 'She Left Me the Gun' by Emma Brockes explores the power of resilience and humor. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
More news stories like this |


Hacking Hollywood: A Fast Company Digital Edition

Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company

[ Fast Company | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mad men #special edition #fast company #creative process #judd apatow #mindy kaling #lena dunham


Century buys book on digital dating

Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller

[ The Bookseller | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk


Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


Opening the Floodgates for Translations

American publishers are faced with numerous challenges when it comes to publishing translations. Editor Ben Rosenthal offers several creative financial models as possible solutions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing translations #american publishers #numerous challenges


Barnes & Noble reports it overstated losses in past years

Barnes & Noble says it lost less money than it previously reported during the past two years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past years #barnes noble #previously reported


Newspapers in a digital age: moving with the times and charging for it

For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews

[ Betanews | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #time ago #late 1990s #changing market


Intel's first 'open-source PC' on sale for $199

Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World

[ PC World | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open source #large companies


Jenkins digital edition from Profile

Profile is to release a digital edition of England's 100 Best Views by Simon Jenkins... Continue reading at The Bookseller

[ The Bookseller | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition


Penguin: 'Double digit growth with Waterstones'

Penguin UK achieved double-digit growth with Waterstones in the first six months of 2013, ahead... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
More news stories like this |


Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely