The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in trouble According to analytics player 4C, the Republican primaries and Donald Trump's successful run at the nomination have garnered nearly 130 million social media engagements (likes, comments, replies, etc.) on Facebook, Instagram and Twitter. Meanwhile, during the same period of time, Jan. 1 through July 21, the Democrats—chiefly nominee Hillary Clinton and runner-up Bernie Sanders—have only generated 37 million engagements. 2. Men block ads An IAB report said 26 percent of desktop users and 15 percent of mobile consumers employ ad blockers to zap promos from publishers' websites. Thirty-two percent of ad blockers are males between 18 and 34, and 22 percent are women of the same age. 3. Facebook Inc. commands the world There are supposedly 7.4 billion people on Earth. After Facebook Inc.'s earnings report on Wednesday, it became clear the company has attracted an unbelievable chunk of our possible, human audience. If you add up its four chief platforms—Facebook (1.7 billion monthly users), Messenger (1 billion), WhatsApp (1 billion) and Instagram (500 million)—they total 4.2 billion users. There's most likely a ton of overlap—between Facebook and Messenger, in particular—but the... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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On February 15, Open Road Integrated Media will publish the first childrens titles in its author branded program: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
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Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams The Publishers Association [PA] has attacked the culture secretary's decision to allow communications watchdog Ofcom to "delay" the Digital Economy Act. Culture Secretary Jeremy Hunt announced yesterday [1st February] that Ofcom is to assess whether the Act's... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Lisa Campbell Eleven Waterstone's stores will close by the end of this week. The outlets are spread across the UK and are mostly in locations where more than one Waterstone's store currently exists. Staff at the affected Waterstone's stores have now entered into a period of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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There was no shortage of debates and discussions at last week's second annual Digital Book World, where about 1,300 members of the trade publishing industry turned out in New York to explore ways to navigate the digital transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Written By: Katie Allen E-books are to be accepted for entry for the Man Booker prize for the first time in 2011 as a number of changes are made to the rules. Publishers are being asked to submit a digital version of their submissions as judges are to be supplied with e-readers for the first... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Borrowers can create a wish list queue of books they would like to read and lenders earn 1 credit for every 5 books they list on the site as available for borrowing. Continue reading at PC World
[ PC World | 2011-01-27 00:00:00 UTC ]
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Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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