HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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‘Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families.’ Six Dr. Seuss books are being pulled from publication, the organization who manages the late author’s legacy accounted... Continue reading at Fast Company
[ Fast Company | 2021-03-02 08:06:15 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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These audiobooks for your LGBTQ+ book club are tested and recommended by one member of a queer South Carolina book club. Continue reading at Book Riot
[ Book Riot | 2021-02-23 11:30:00 UTC ]
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The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Get to know the works of some of the best Caribbean authors writing classic and contemporary books for young readers. Continue reading at Book Riot
[ Book Riot | 2021-02-09 11:36:00 UTC ]
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If you enjoyed Maggie O'Farrell's historical fiction about Shakespeare's son, check out these thematically similar books like HAMNET. Continue reading at Book Riot
[ Book Riot | 2021-02-03 11:37:00 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
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Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Hachette Children’s Group has secured the rights to My Period: Find Your Flow and Feel Period Positive!, the "one-stop positive guide to getting your period" from author and journalist Milli Hill. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 11:34:50 UTC ]
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Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Here is one of the cautionary lessons that American craft history has to offer: It is great to see artisans flourishing again, but dismaying to see the myth of the “self-made man”—embodied by Benjamin Franklin, and popularized throughout the 19th century—returning in force. Matthew Crawford’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 09:49:15 UTC ]
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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Six libraries through history which have been destroyed and the history behind them. Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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