In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. The panel was moderated by Anna Bager, svp and general manager, video and mobile at the IAB. Anna Bager: We are honored and I'm very excited to have such a great group of people in the room to talk about what we're about to soon experience during the NewFronts. I would like to have a conversation around where the largest business opportunities are and also where the creative opportunities and challenges lie. So I want to start by asking the traditional publishers in the room who don't necessarily come from a digital video background, Michael [Zimbalist] and Michael [Klein] and Rahul. Where do you see the greatest opportunities, and do you feel that you're reaching new audiences? Michael Zimbalist: Yes, we are unquestionably reaching new audiences and taking on new capabilities and expressing the content we create in an entirely new form, so the business opportunities are the opportunities of a new business line. And the capabilities are widespread throughout the organizations, such that we can do videos as extensions of our journalism—but also commercial video for our advertisers. Michael Klein: Condé Nast Entertainment was created to take these... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Coming from the West Coast, Reagan Arthur was not always surrounded by people who thought much of a career in books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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Amazon is hiring for positions in Russia, suggesting its Kindle ebookstore will open there soon and where they will take on several established, but not yet dominant, competitors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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HarperFiction has signed a novel from author Miranda Beverly-Whittemore following an auction.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Author Iain Pears and publisher Faber displayed the work in progress of Pears’ latest novel... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
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With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World
[ PC World | 2013-04-10 00:00:00 UTC ]
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Pearson has bought complete control of the vocational training company IndiaCan. Originally set... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week
[ Media Week | 2013-04-09 00:00:00 UTC ]
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