Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but that didn't stop several of these marketers from going that route. Here's a closer look at how the brands are using Father’s Day to build up their digital chops. Ace Hardware Ace Hardware is running a mobile advertising campaign within the mobile sites of publishers, including Esquire, Men’s Fitness and Good Housekeeping. The ads are powered by Kargo and feature a clock that counts down the time left to buy dad a gift. A click-through on the ads lead to the retailer’s mobile site, which promotes a Father’s Day sale through Sunday. Calls-to-action also drive in-store traffic by promoting weekly circulars. "Surrounding contextually relevant content is one of many ways Ace Hardware connects with DIY consumers. Doing so on mobile at scale is key for Ace's promotions including Father’s Day," said Jeff Gooding, director of consumer marketing at Ace Hardware. Craftsman The Sears tool brand is making a push for men to submit their ultimate manly photo—think lots of thick mustache shots or pictures of shirtless dudes chopping wood—on Facebook, Twitter, Pinterest and Instagram this year as part of a campaign dubbed MAKEcation. One winner will receive a paid trip to Lake Arrowhead, CA... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Our book reviewers offer up bouquets to unexpected tales of love and affection, from a long marriage to a passion for the movies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-02-08 20:38:00 UTC ]
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These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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In 'Fourteen Days,' the Authors Guild shows off its storytellers, including Dave Eggers, Celeste Ng, Scott Turow, Mira Jacob, Tommy Orange, Tess Gerritsen, R. L. Stine, Weike Wang and Ishmael Reed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-06 16:00:00 UTC ]
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Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot
[ Book Riot | 2024-02-05 17:04:05 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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The debut novel from Leo Vardiashvili, 'Hard by a Great Forest,' has its commercial trappings but ultimately lands with lyrical and heartbreaking resonance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-31 18:43:16 UTC ]
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A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-01-31 15:46:26 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 4, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-31 14:00:44 UTC ]
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Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2024-01-29 11:30:00 UTC ]
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From racism in dating to sexual dry spells, these four new books take an, ahem, intimate look at all facets of love and relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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From the southern border of the U.S. to the lithium mines of China, the island nation of Haiti to the Golden Triangle of Southeast Asia, these four new explore how geopolitics shape history and conflict throughout the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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On Tuesday, the ownership group that controls Denver's Tattered Cover bookstores filed the first part of its bankruptcy reorganization plans, citing some $3.1 million owed to unsecured creditors, including half a million dollars to its former CEO. A further $820,000 is owed to secured lenders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-12-04 16:55:30 UTC ]
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