Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but that didn't stop several of these marketers from going that route. Here's a closer look at how the brands are using Father’s Day to build up their digital chops. Ace Hardware Ace Hardware is running a mobile advertising campaign within the mobile sites of publishers, including Esquire, Men’s Fitness and Good Housekeeping. The ads are powered by Kargo and feature a clock that counts down the time left to buy dad a gift. A click-through on the ads lead to the retailer’s mobile site, which promotes a Father’s Day sale through Sunday. Calls-to-action also drive in-store traffic by promoting weekly circulars. "Surrounding contextually relevant content is one of many ways Ace Hardware connects with DIY consumers. Doing so on mobile at scale is key for Ace's promotions including Father’s Day," said Jeff Gooding, director of consumer marketing at Ace Hardware. Craftsman The Sears tool brand is making a push for men to submit their ultimate manly photo—think lots of thick mustache shots or pictures of shirtless dudes chopping wood—on Facebook, Twitter, Pinterest and Instagram this year as part of a campaign dubbed MAKEcation. One winner will receive a paid trip to Lake Arrowhead, CA... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
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The Brazilian Publishers' professional programming ahead of the Biennial International Book Fair in Rio features trading, discussion. The post Brazilian Publishers in Rio: Book Fair ‘Professional Days’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-25 20:51:33 UTC ]
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John Lovell, the self-styled Warrior Poet, shoots to the top of nonfiction listings with a Christian living title for men and Sarah Young's Jesus Calling still rings up sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-08 19:48:59 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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How author Aimie K. Runyan found a new way to approach story for her “reluctant reader” children. | Lit Hub Parenting “My wife was actually kind of freaked out by how happy I was during that time.” Adrian Tomine on the delight of collaborating on the film adaptation of his graphic novel... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-04 10:30:27 UTC ]
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Among the week's headlines: a major victory for freedom to read advocates in Arkansas; a motion to block Texas's new 'book rating' law gets a speedy hearing date; the Michigan Library Association recruits advocates for its freedom to read initiative; and a look at the Brooklyn Public Library's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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We round up the very best manga adaptations to watch (along with one title that should never see the light of day). Check out our picks! Continue reading at Book Riot
[ Book Riot | 2023-07-26 10:33:00 UTC ]
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In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Knowledge is a lifelong pursuit, but finding time to read, study, and learn new things isn’t always easy. That’s why apps like Headway exist. It’s on sale now through July 17th during our version of Prime Day — Deal Days Summer 2023. Headway is a powerful learning app that helps you... Continue reading at PC World
[ PC World | 2023-07-13 08:00:00 UTC ]
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Four round two of this week's Prime Day sales, most Kindle deals are still going strong. If you're ready to upgrade an old ereader or are just getting into ebooks for the first time, this a great day to buy yourself a new device. Many of these deals beat the lowest prices we’ve seen all year and... Continue reading at Engadget
[ Engadget | 2023-07-12 15:42:35 UTC ]
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iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget
[ Engadget | 2023-07-12 11:58:13 UTC ]
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Amazon Prime Day is back this year with a bunch of new deals to consider. There are thousands of deals to sift through during Amazon's two-day shopping event, and in the tech space in particular, it can be difficult to know what's actually a good value and which devices are worth spending your... Continue reading at Engadget
[ Engadget | 2023-07-11 22:30:13 UTC ]
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We've rounded up 20 of the best deals on paperback and hardcover books available during Amazon Prime Days! Continue reading at Book Riot
[ Book Riot | 2023-07-11 19:13:58 UTC ]
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A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget
[ Engadget | 2023-07-11 14:39:08 UTC ]
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Amazon Prime Day is upon us and a number of our favorite gadgets are on sale. Since its inception, Prime Day has been one of the best times of the year to pick up headphones, tablets, smartwatches and other tech gear at record-low prices — if you're a Prime member, of course. Prime Day deals on... Continue reading at Engadget
[ Engadget | 2023-07-11 14:25:07 UTC ]
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Few things bring as much bliss as a good book. It’s just you, the story, and plunging into a whole other world for hours at a time. And thanks to Amazon Prime Day, Prime members can get a whole three months of Amazon’s Kindle Unlimited service for free—even if you’re a previous Kindle... Continue reading at PC World
[ PC World | 2023-07-11 13:34:14 UTC ]
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