Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but that didn't stop several of these marketers from going that route. Here's a closer look at how the brands are using Father’s Day to build up their digital chops. Ace Hardware Ace Hardware is running a mobile advertising campaign within the mobile sites of publishers, including Esquire, Men’s Fitness and Good Housekeeping. The ads are powered by Kargo and feature a clock that counts down the time left to buy dad a gift. A click-through on the ads lead to the retailer’s mobile site, which promotes a Father’s Day sale through Sunday. Calls-to-action also drive in-store traffic by promoting weekly circulars. "Surrounding contextually relevant content is one of many ways Ace Hardware connects with DIY consumers. Doing so on mobile at scale is key for Ace's promotions including Father’s Day," said Jeff Gooding, director of consumer marketing at Ace Hardware. Craftsman The Sears tool brand is making a push for men to submit their ultimate manly photo—think lots of thick mustache shots or pictures of shirtless dudes chopping wood—on Facebook, Twitter, Pinterest and Instagram this year as part of a campaign dubbed MAKEcation. One winner will receive a paid trip to Lake Arrowhead, CA... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC
[ CBC | 2024-05-22 13:48:29 UTC ]
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A book club for revenge, finding love through magic (and war), a modern Bartleby, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-20 15:00:00 UTC ]
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Yesterday, the iconic Riot Grrrl Kathleen Hanna published a memoir with Ecco/HarperCollins. And Rebel Girl: My Life as a Feminist Punk is already being touted as an “electric, searing” history from one of rock’s biggest icons. Unfortunately, the book has some competition. From a nefarious bevy... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-15 16:58:59 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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While their counterparts in trade publishing struggle to increase sales, eight senior executives in the religion space discuss a banner 2023 and bright prospects for the current year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian
[ The Guardian | 2024-05-13 15:18:10 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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This diverse slate of standout debut novels by women spans genre, from historical saga to contemporary comic novel to postapocalyptic fantasy, as well as the globe, from California to a far-flung Nordic isle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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With Mother's Day fast approaching, perhaps you have forgotten to get a gift for the mother or maternal figure in your life—or perhaps you are a mother and are mulling the multivarious meanings of motherhood. If either is true, perhaps this list is for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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Novelist Jayne Anne Phillips, journalist Nathan Thrall, and biographer Jonathan Eig were among the winners of the 108th annual Pulitzer Prizes in Journalism and in Arts and Letters, announced May 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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Jedi youngling adventures, anti-racism for kids, a disinformation toolkit, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-01 14:39:01 UTC ]
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