Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but that didn't stop several of these marketers from going that route. Here's a closer look at how the brands are using Father’s Day to build up their digital chops. Ace Hardware Ace Hardware is running a mobile advertising campaign within the mobile sites of publishers, including Esquire, Men’s Fitness and Good Housekeeping. The ads are powered by Kargo and feature a clock that counts down the time left to buy dad a gift. A click-through on the ads lead to the retailer’s mobile site, which promotes a Father’s Day sale through Sunday. Calls-to-action also drive in-store traffic by promoting weekly circulars. "Surrounding contextually relevant content is one of many ways Ace Hardware connects with DIY consumers. Doing so on mobile at scale is key for Ace's promotions including Father’s Day," said Jeff Gooding, director of consumer marketing at Ace Hardware. Craftsman The Sears tool brand is making a push for men to submit their ultimate manly photo—think lots of thick mustache shots or pictures of shirtless dudes chopping wood—on Facebook, Twitter, Pinterest and Instagram this year as part of a campaign dubbed MAKEcation. One winner will receive a paid trip to Lake Arrowhead, CA... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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Barnes &Noble has reportedly been ordering fewer Simon & Schuster titles than it normally does as the book retailer and the publisher wrangle over cost issues. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-26 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Random House has acquired a debut novel called Five Days Left by Julie Lawson at auction. ... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Andrés Rodríguez, the publisher and founder of SpainMedia, has much at stake in the debut this month of a Spanish-language edition of Forbes, the American business magazine. Continue reading at The New York Times
[ The New York Times | 2013-03-17 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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E-book adoption by women increased dramatically around the time of the publication of E L James... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Authors have admitted they welcome the “huge boost” in sales when their ebooks are... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Horrible Histories author Terry Deary has broken ranks with the many authors who have spoken out... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Libraries across the country celebrated National Libraries Day on Saturday (9th February), the... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The growing use of libraries by children and young readers has once again been emphasised by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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