This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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Apple, in its ongoing battle over an ebook price fixing scandal, has been dealt yet another setback. Last month, Judge Denise Cote ruled that Apple had violated antitrust laws in conspiring with publishers to raise ebook prices. Cupertino asked for a temporary suspension of her ruling while it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
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Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World
[ BBC World | 2013-08-09 00:00:00 UTC ]
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Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online adverti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-09 00:00:00 UTC ]
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Publishers have united to object to new Department of Justice constraints against Apple,... Continue reading at The Bookseller
[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget
[ Engadget | 2013-08-08 00:00:00 UTC ]
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A maximalist promo site for Jobs. When Simon & Schuster published Steve Jobs, the simple black and white cover photo helped turn Walter Isaacson’s biography into one of the best-selling books of all time. Now the filmmakers behind the movie Jobs, have taken the opposite approach to... Continue reading at Fast Company
[ Fast Company | 2013-07-29 00:00:00 UTC ]
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With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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Last week's court ruling that the price-matching provision in Apple's contracts with five major book publishers was part of a conspiracy to fix ebook prices, heaped doubt on such provisions, called most-favored-nation clauses. Continue reading at AllThingsD
[ AllThingsD | 2013-07-15 00:00:00 UTC ]
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Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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With its reputation on the line, Apple vows to appeal the federal judge's ruling that it conspired with publishers to raise prices.SAN FRANCISCO — A New York federal judge's ruling that Apple Inc. conspired to raise electronic book prices cuts straight to the heart of the company's image as a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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"I wouldn't expect to see a dramatic effect on consumer prices as a result of this ruling." Continue reading at AllThingsD
[ AllThingsD | 2013-07-10 00:00:00 UTC ]
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A federal judge in America has ruled that Apple conspired to raise the retail prices of ebooks,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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NEW YORK -- Apple Inc. conspired to raise the prices of ebooks, a judge ruled Wednesday morning, after a trial in which the Department of Justice accused the technology giant of aggressively pressuring publishers to raise prices and weaken Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York
[ Crains New York | 2013-07-07 00:00:00 UTC ]
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Waterstones is to pull out of its Wakefield shopping centre location when the mall redevelops... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD
[ AllThingsD | 2013-06-24 00:00:00 UTC ]
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