Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:41 E-book sales and the acquisition of Continuum helped sales at Bloomsbury leap 16%, although relocation and restructuring costs led to pre-tax profit more than halving to £0.3m, in its latest set of financial accounts.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 24/10/2011 - 15:50 Macmillan Children's Books has acquired a new trilogy called Birthright by Elsewhere author Gabrielle Zevin, who was previously published by Bloomsbury. UK and Commonwealth rights, excluding Canada, were bought in the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 09:30 Northern Lights author Philip Pullman has launched an attack on the government's library policy, telling campaigners they were fighting a "war against stupidity", and criticising Brent council for "political bullshit" over... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 21/10/2011 - 10:31 William Heinemann has bought a début novel by Times columnist Sathnam Sanghera about three generations of the same family and their Wolverhampton corner shop. Publisher Jason Arthur bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 07/10/2011 - 10:55 Simon & Schuster has bought UK and Commonwealth rights to two books by commentator and Rugby World Cup winner Will Greenwood. Simon & Schuster Sport commissioning editor Rhea Halford bought rights from Lisa Norman at... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britains Become a Tax Haven for Big... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 05/10/2011 - 09:00 Foyles will close its One New Change branch when its lease expires in April 2012 to "free up resources" for its forthcoming Stratford branch and recently opened Bristol shop. The booksellers at Foyles One New Change will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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