Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company's retail stores. The promotion nets you one free ebook when you purchase another, but -- and this is where the offer tripped us up a bit... Continue reading at Engadget
[ Engadget | 2013-05-02 00:00:00 UTC ]
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Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Headline has signed rights to two new novels from Irish writer Emma Hannigan. Irish and UK and... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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#online publishers
SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York
[ Crains New York | 2013-04-26 00:00:00 UTC ]
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#online business
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An entrepreneur is buying every MP a copy of Douglas Carswell’s book The End of Politics... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Bloomsbury has signed rights to two novels from an author described as the 'Turkish Franz... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Twitter has often been cited as anathema to long-form journalism, but one of the social giant's co-founders thinks the two concepts can work together. Medium, a content production and delivery platform started by Twitter and Blogger co-founder Ev Williams, has acquired the sci-tech long-form... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#long-form journalism
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Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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Wholesaler Bertrams has bought Blackwell's academic library services contracts for £2.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Hodder imprint Coronet has snapped up the memoir of pop legend and Beach Boys founder and chief... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Hodder & Stoughton has acquired fantasy thriller Angelfall by Susan Ee, a novel originally... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Specialist medical publisher Manson Publishing has been bought by Taylor & Francis imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Harvill Secker has bought two more books from Swedish crime novelist Arne Dahl, whose The Blinded... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff
[ Stuff | 2013-04-09 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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