3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with: #greater transparency #major players #sponsor content

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Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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Retailers Call for Action on E-Fairness

In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Bloomsbury buys Krisp middle-grade series

Bloomsbury Children’s Books has acquired a new series for middle-grade readers from debut... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Even if 'bossy' could be banned, there are far better ways to boost girls' self-esteem | Hadley Freeman

Facebook's Sheryl Sandberg and Beyoncé want to ban the word 'bossy' as disparaging to women. It's a good start, but there's so much more to be done. Here are my top tipsThat growing numbers of girls suffer from issues of self-esteem during adolescence – ones that can be carried over into... Continue reading at The Guardian

[ The Guardian | 2014-03-11 00:00:00 UTC ]
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How to Buy a Top Spot on the New York Times Bestseller List

Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
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5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
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Festival of Books Adds IndieBound Buy Buttons

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[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Mondadori Buys Social Reading Platform

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[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Changes at PRH Audio

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[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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Film buy for Tom Rob Smith's The Farm

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[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

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[ The Guardian | 2014-03-10 00:00:00 UTC ]
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S&S buys Elphinstone debuts

Simon and Schuster Children’s Books has acquired two novels for nine to 12-year-olds from... Continue reading at The Bookseller

[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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Tor buys Truthwitch fantasy series

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[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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Gibbs Smith Keeps Doing It His Way

When Gibbs Smith relocated his eponymous publishing company from California to the family farm in Layton, Utah, in 1973 he converted an old barn into offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Comixology Hacked, Subscribers Change Your Password

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[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Digital Ad Growth About to Offset Print Decline

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[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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London Author Fair’s Debut: Change Agents

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[ Publishing Perspectives | 2014-03-04 00:00:00 UTC ]
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Egmont buys two from Heathfield

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[ The Bookseller | 2014-03-04 00:00:00 UTC ]
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UK Independent Publishers Call for Bolder Experiments

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[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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