Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with:
#greater transparency
#major players
#sponsor content
The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this |
Simon & Schuster UK has won the won the UK rights to two novels by journalist, director and... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk rights
A digital publishing house is conducting a semi-legal, large-scale search for the next great incarcerated author. The reaction from authorities isn't what you'd expect.Jack London, Ken Kesey, William Burroughs, Oscar Wilde, Malcolm X, Voltaire, Cervantes, E.E. Cummings, Martin Luther King, Mark... Continue reading at Fast Company
[ Fast Company | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prison system
#jack london
#oscar wilde
#spent time
CodeMantra, the technology and service provider to publishers and other content companies, has been acquired by a Boston-based investment group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content companies
In a deal that adds 27 titles to its backlist, Graphic Arts Books has acquired the trade books and publishing rights of Companion Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade books
#publishing rights
Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#four-book deal
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#post meredith
#publishing partners
Hodder Children’s Books has acquired Boyface, a debut series from children’s comedian... Continue reading at The Bookseller
[ The Bookseller | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder children
Gone are the days when, if you wanted to read a book in bed, you'd need to take a torch with you. Nowadays, as long as you've got a Kindle Paperwhite, the books will happily illuminate themselves. The device's even front-lighting and engineering... Continue reading at Engadget
[ Engadget | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle paperwhite
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at PC World
[ PC World | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$900 million
#e-commerce giant
#company aims
#digital space
#user base
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#mobile video
Simon & Schuster has signed the world rights to a new autobiography by Sex Pistols singer... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#world rights
Bloomsbury has acquired the world rights to the final three titles in Sarah J Maas’ Throne... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury buys
#world rights
Granta has bought a debut novel by London writer Mark Blacklock, based on the story of John... Continue reading at The Bookseller
[ The Bookseller | 2014-02-12 00:00:00 UTC ]
More news stories like this |
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech platform
#automated fashion
#started testing
#brand dollars
Publisher Annette Crossland, who has worked in the industry for over 30 years, is starting up a... Continue reading at The Bookseller
[ The Bookseller | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#announced monday
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#thought leadership
#user engagement
#technology company
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers pay
#conde nast
#video views
#buy traffic