3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
News tagged with: #publishing partner #vice president #digital publisher

Other Publishing stories related to: '3 Qualities Advertisers Seek in a Publishing Partner'

Vimeo, Publishers Partner on VOD Service

Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers partner

Open Road Partners with Spanish Publisher on Bestseller Translations

Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british authors

9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #eadward tree #magazine industry

Enthrill Partners with Walmart: Canadian Publishing 2014

It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar stores

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies

Faber partners with Galley Beggar to publish prize-winning McBride

Faber will publish the mass market paperback and ebook versions of Eimear McBride's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #galley beggar #ebook versions #eimear mcbride

Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report

Stieg Larsson publisher Quercus driven to seek buyer

Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian

[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial restructuring #perfect storm #high street

Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying

E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honolulu star-advertiser

Publishers, AOL Partner on Subscription Service

Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service

Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company

Amsterdam and Dutch Publishers to Speak Spanish for 3 Weeks

Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dutch publishers #latin america

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers

3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years

Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition

Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 &ndash; Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising

Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales