3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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How Publishers Can Control Their Own Political Advertising Destiny

Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek

[ AdWeek | 2017-12-11 00:00:00 UTC ]
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Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content

Bookwire expands its ebook distribution business in Spain. And a new survey finds that American libraries see rising demand for non-English language content. The post Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
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Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
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Bonnier Publishing partners with Disney on new range

Bonnier Publishing is partnering with Disney to publish a new range of titles in the UK from autumn 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #raising concerns #user experience #ad tech


Gilead Publishing, Kregel Partner on Fiction

Christian fiction publisher Gilead has been given new life via a publishing partnership with Kregel Publications that will see a division of tasks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Chicken House partners with Chinese-based Liaoning Publishing Group

Chicken House has signed an “exclusive deal” with one of China’s largest publishing houses, Liaoning Publishing Group, which will publish all the forthcoming prize-winners of the Times/Chicken House Children’s Fiction Competition. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Yale Publishing Course Partners with Yale School of Management

The Yale Publishing Course has partnered with the Yale School of Management for its next installment, to be held this July 23-28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming platforms #tv show #weather channel #video publishers #advertising revenue


Publishing seeks to address industry’s lack of diversity

The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


Publishers Partner on New Bible Translation

B&H has teamed up with fellow evangelical publishing houses David C. Cook and Baker on publishing products from the new Christian Standard Bible launching in spring 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Inpress seeks to reassure poetry publishers on PBS

Inpress has insisted the Poetry Book Society is "very much alive" following the corporate entity's move into liquidation, and will be "powering up rather than winding down its activities". Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Publishers partner with CrimeFest for mass book giveaway

Crime fiction convention CrimeFest has teamed up with publishers, including Headline, Head of Zeus and Orion, as well as authors and libraries, to give away 1,000 crime novels for free ahead of the crime fiction festival. Continue reading at The Bookseller

[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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After Copyright Win, GSU Seeks $3.3 Million from Publishers

The request comes after GSU defeated a publisher lawsuit over the university’s use of digitized e-reserves for a second time last month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Hearst and Cond Nast Joint Venture Seeks More Publishers to Join

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age

[ Advertising Age | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #surprising move #newspaper companies #poynter institute


Fifty Shades publisher ordered to pay $18.5m to partner

A US judge has ordered Australian publisher Amanda Hayward to pay more than $18.5 million in compensation, costs and interest to her former business partner in a long-running stoush over profits from the runaway erotic bestseller Fifty Shades of Grey. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay $18 #business partner