3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]

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Pottermore records £31.5m sales

Pottermore, the digital publisher of Harry Potter, recorded sales of £31.5m in the year to end March 2019, with pretax profit jumping to £6.9m. Describing the performance as "another very good year", chair Neil Blair highlighted "strong" sales of the original Harry Potter series across e-books... Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 23:13:21 UTC ]
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One of the largest book publishers in the world announces new publisher.

Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
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This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
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Meet Stacy Nethercoat, a 2019 BusinessWoman of the Year honoree

Stacy Nethercoat Vice president, cloud solutions Tech Data Corp. Educational background: Bachelor's of Business Administration, University of Iowa What was your first ever paid job? I worked at a fast food place called "Pans & Irons" What is your favorite movie of all time? The Harry... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-11 10:40:59 UTC ]
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UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Facebook will launch new Portal models this fall

Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget

[ Engadget | 2019-06-11 05:27:00 UTC ]
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Bookouture signs two new novels from K L Slater

Bookouture has signed two new novels from K L Slater, a writer the digital publisher says has sold one million copies in two years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Children’s Books in China 2019: Four Chinese Publishers Discuss Titles That Inspire Them

For Li Xin, vice president and general editor of the children’s book division at Thinkingdom Children’s Books, Leo Lionni’s 'Swimmy' is that book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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BuzzFeed loses 11 staff in Australia amid global job cuts

Reporter says every member of the news team received a letter about redundancies on Tuesday morningThe Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce.BuzzFeedOz news reporter Alice Workman said... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
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With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Bodour Al Qasimi Announces Candidacy for Vice President of the International Publishers Association

In opening her bid for leadership in the International Publishers Association, the UAE's Bodour Al Qasimi says publishing 'shouldn't be an industry stuck in time in how it treats the majority of its workforce.' The post Bodour Al Qasimi Announces Candidacy for Vice President of the International... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
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Refinery29 Expands 29Rooms Events To San Francisco, Chicago

There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek

[ AdWeek | 2018-05-03 00:00:00 UTC ]
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