3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
News tagged with: #publishing partner #vice president #digital publisher

Other Publishing stories related to: '3 Qualities Advertisers Seek in a Publishing Partner'


Publishing Industry Sales Rose by $3 Billion in 2021

Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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Partnering with the Publishing Experts at Page Two

The hybrid publisher offers the best of both traditional publishing and self-publishing—and always puts its authors’ goals front and center. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Croatian Publisher Fraktura and Its Bookshop: ‘To Present Quality Books’

Now in its second year, the publisher-owned Fraktura Bookshop serves as a hub of literary events and trusted recommendations in Zagreb. The post Croatian Publisher Fraktura and Its Bookshop: ‘To Present Quality Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-13 07:33:12 UTC ]
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Working Class Writers' Festival seeks publisher sponsorship for 2022

The Working Class Writers' Festival is urging publishers to demonstrate their commitment to diversity by investing in sponsorship for next year's event.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 12:00:51 UTC ]
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Publishers should emphasise 'joyful' qualities of diverse books, Levine says

Publishers “should stop thinking about BAME talent as fulfilling a school requirement” and “should emphasise the joyful and literary qualities" of diverse books, Arthur Levine, founder of the independent publisher Levine Querido, has said. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 04:07:18 UTC ]
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Zando Taps First 'Publishing Partners'

'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Amazon, Publishers Seek to Delay Discovery in E-book Price-Fixing Case

In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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Authors Guild, HMH Partner to Publish Benefit Collaborative Novel

The Authors Guild Foundation has reached a deal with Houghton Mifflin Harcourt to publish a collaborative novel edited by the acclaimed novelist Margaret Atwood that will feature the writing of more than a dozen notable authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-19 04:00:00 UTC ]
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Nonprofit Publishers Seek Help on Giving Tuesday

The first Tuesday after Thanksgiving is a chance for such small presses as Archipelago and Haymarket to ask readers for the financial support that keeps their businesses alive and thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
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HarperCollins Christian Publishing Partners With Urban Ministries Incorporated

Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
More news stories like this | News stories tagged with: #christian publishing #two-year partnership #harpercollins #publishing partners


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


Working Partners brings in Karen Ball to work with publishers

Karen Ball has joined Working Partners as the company's first head of UK sales.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 17:48:28 UTC ]
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Publishers and Literary Organizations Seek Donations to Survive

Cinco Puntos Press launched a GoFundMe campaign to raise $250,000, as did Small Press Distribution, which is seeking $100,000. Lambda Literary, the LGBTQ-focused group, is asking for $175,000 to survive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak | April 3

Last week we decided to pay a small tribute to members of our community who are giving back in some way during the unprecedented crisis caused by COVID-19. While the health of the industry is in peril, the publishing community is thinking beyond their top and bottom lines and are instead... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-03 14:54:47 UTC ]
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PRH Audio partners with comic book publisher Rebellion

Penguin Random House UK has announced a new partnership between its audio division and Rebellion, a publisher of comic books, fiction and video games, in response to increasing demand for science fiction audio. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 22:09:16 UTC ]
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7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers