2025 Oscar Ratings Dip to 18.1 Million Viewers

Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national ratings, the telecast brought in an average of 18.1 million total... Continue reading at 'AdWeek'

[ AdWeek | 2025-03-04 04:50:22 UTC ]

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YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:19:28 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian