2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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Diamond Book Rides Strong 2015 Comics Market

Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular series #walking dead


#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
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The Highest-Growth Revenue Streams for Magazine Media in 2015

The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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5 Things We Learned in 2015 From the Year in Media Deals

The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Here are five takeaways from all the activity. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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2015 market growth underpinned by colouring, courgettes and YouTubers

Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6% year #print renaissance #psychological thrillers #total sales #nielsen bookscan #good deal #paula hawkins #johanna basford


Frank Witzel Wins the German Book Prize 2015

With his novel, The Invention of the Red Army Faction by a Manic Depressive Teenager in the Summer of 1969, Frank Witzel has won the 2015 German Book Prize. The post Frank Witzel Wins the German Book Prize 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Get to Know the 2015 German Book Prize Shortlist

The winner of the German Book Prize, Germany’s most prestigious literature award, will be chosen from these six shortlisted novels just before the Frankfurt Book Fair. The post Get to Know the 2015 German Book Prize Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-01 00:00:00 UTC ]
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Meet Ad Age's 2015 Media Mavens

One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age

[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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German Book Prize 2015: A Look into the Longlist

The longlist of the 2015 German Book Prize includes some new and familiar authors. Find out more about these books and the rights available. The post German Book Prize 2015: A Look into the Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longlist appeared


Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #waterstones website #marketing campaign


The State of the Magazine Media Business, Mid-Year 2015

12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia


Navid Kermani to Receive 2015 Peace Prize of the German Book Trade

German author and Middle East expert, Navid Kermani, will receive the 2015 Peace Prize of the German Book Trade for his writing and political activism. The post Navid Kermani to Receive 2015 Peace Prize of the German Book Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #navid kermani #german author #political activism


World News Media Congress 2015

More than 900 media professionals from around the world attended the 67th annual World News Media Congress June 1-3 in Washington, D.C. The World Association of Newspapers and News Publishers, in cooperation with the Newspaper Association of America, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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Global Publishing Leaders 2015: China South Publishing & Media Group Co., Ltd.

China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Springer Science+Business Media

Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales


German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media