Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral content. It has taken social networks by storm, accounting for a disproportionate number of posts shared, liked and discussed online and offline, attracting 10 million UK users in November.Its quirky lists (eg, "63 reasons why Bradley Cooper definitely isn't the sexiest man alive" – which simply features 63 pictures of Ryan Gosling) and interactive quizzes including "What city should you actually live in?", have caught consumer attention worldwide and are the envy and nightmare of marketers, publishers and anyone obsessed with traffic and the battle of feeds. At this year's annual Online Publishers Association meeting, every other keynote on content made reference to the BuzzFeed phenomenon, mostly to express jealousy or concern about its success.So what explains the astronomic rise of BuzzFeed? In an attempt to emulate the site's snappy and catchy lists here are 18 reasons why we love BuzzFeed:1) We are all quite average: although we hate to admit it, most people are just like most people, which is why we tend to like most of the things everybody else likes. BuzzFeed's success is largely based on sharing popular content, rather than making content popular. It's as if a publisher... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-11 00:00:00 UTC ]
News tagged with:
#american idol
#cultural significance
#tomas chamorro-premuzic
Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
More news stories like this |
When Gary Rubin joined the Society for Human Resource Management (SHRM) 11 years ago, he brought a corporate sensibility with him. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-08 00:00:00 UTC ]
More news stories like this |
Guns & Ammo magazine is facing stiff backlash from its readers after publishing an editorial in its December issue supporting gun regulation.The magazine's Facebook page has been inundated in the last 24 hours with people claiming they've either canceled their subscriptions or pledging to... Continue reading at Advertising Age
[ Advertising Age | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#december issue
#contributing editor
The journalist who broke, and continues to break, the NSA Snowden leaks may be off to Greenwald–ier pastures with the launch of his exciting new journalism venture, but on Friday the Guardian published an incredible NSA explainer that breaks down and visualizes some of the newest, and most... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great job
#ripple effect
#step back
#court order
#corporate partners
To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matchbook service
#ve purchased
#made strides
#customer service
A study by the Pew Internet Project released on October 18 shows new information on the pervasiveness of tablets and smartphones in U.S. homes. The study compiled information received from 6,224 phone interviews across The Nation from ages 16 and up. According to results, tablet ownership has... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
More news stories like this |
At Books in Browsers 2013, the summit kicked off with several discussions about how readers, both as consumers and creators of content, are transforming the book publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#browsers iv
This year marks the 10th anniversary of the Ubud Writers & Readers Festival, a destination literary and arts festival created in response to the Bali bombings in 2002 Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year marks
#10th anniversary
Online booksellers like Amazon and Kobo have begun banning self-published titles featuring themes like incest and bestiality. But now, some readers complain, other erotic titles are disappearing as well. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#sponsored content
#media companies
At the Frankfurt Book Fair 2013, Markus Dohle, CEO of Penguin Random House, spoke about the upcoming merger and his view on print and digital publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markus dohle
#digital publishing
News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp. The current publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news uk
#current publisher
CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flagship magazine
The new Kindle Paperwhite is like the old one, but with a better backlight and upgraded software. Continue reading at PC World
[ PC World | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook reader
#kindle paperwhite
@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company
[ Fast Company | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter account
#fast company
#performance art
Bookworms are always seeking new text to devour. These apps will help procure ebooks, stories from the web, audiobooks, and even dusty analog tomes. Continue reading at Wired
[ Wired | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smartphone apps
Bookshops involved in the Books Are My Bag campaign launch on Saturday 14th September saw an... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
More news stories like this |
Human Kinetics and the International Monetary Fund have signed a deal to make their content available in China. The agreement is a result of Publishing Technology’s local alliance with CNPIEC, the China National Publications Import and Export (Group) Corporation, and its new CNP eReading platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology