Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral content. It has taken social networks by storm, accounting for a disproportionate number of posts shared, liked and discussed online and offline, attracting 10 million UK users in November.Its quirky lists (eg, "63 reasons why Bradley Cooper definitely isn't the sexiest man alive" – which simply features 63 pictures of Ryan Gosling) and interactive quizzes including "What city should you actually live in?", have caught consumer attention worldwide and are the envy and nightmare of marketers, publishers and anyone obsessed with traffic and the battle of feeds. At this year's annual Online Publishers Association meeting, every other keynote on content made reference to the BuzzFeed phenomenon, mostly to express jealousy or concern about its success.So what explains the astronomic rise of BuzzFeed? In an attempt to emulate the site's snappy and catchy lists here are 18 reasons why we love BuzzFeed:1) We are all quite average: although we hate to admit it, most people are just like most people, which is why we tend to like most of the things everybody else likes. BuzzFeed's success is largely based on sharing popular content, rather than making content popular. It's as if a publisher... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-11 00:00:00 UTC ]
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Simon Baron-Cohen offers a sweeping survey of the types of thinking that spark inventing. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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The ex-FBI director says his book is part of a larger effort to rebuild institutions after Trump. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Need a new novel? Classic adventures, satire, and dystopian science fiction top this year's round-up of reader book recommendations for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-18 22:08:27 UTC ]
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Book club and literary community Rebel Women Lit aims to ‘showcase the amazing range’ of Caribbean literature with the newly launched Caribbean Readers' Awards. The post In Jamaica, Rebel Women Lit Launches the Caribbean Readers’ Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-18 19:25:33 UTC ]
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With its buoyant sense of wonder, “D” is a novel graciously indebted to the fantasies of C.S. Lewis, James Thurber and Norton Juster. Continue reading at The Washington Post
[ The Washington Post | 2020-12-14 15:26:44 UTC ]
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Jason Reynolds: two-time National Book Award finalist, TIME 100 Next honoree, and, apparently, real-life angel. Yesterday, for Giving Tuesday, the Look Both Ways and Ghost author let us know via Twitter that he’d bought the entire inventory of his books from local bookstores across DC, so... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 18:19:56 UTC ]
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Sphere has announced that actor Allan Corduner will narrate the audiobook of Parting Words by 100-year-old human rights lawyer Benjamin Ferencz. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 03:14:54 UTC ]
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For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 12:57:10 UTC ]
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Essayist Roger Rosenblatt’s wide wanderings start with a solo trip to the beach — at age 3. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Kevin Davies explains the rise and controversies of a powerful gene-editing tool. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:55:46 UTC ]
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Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 12:10:11 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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In May of this year, SAGE publishing took a step that was part gamble, part experiment. As discussions over lockdown policies dominated the global conversation, Professor Stephen Reicher emerged as one of the most authoritative voices in the field, through his work with the government’s... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 10:49:23 UTC ]
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