140 Characters, the Defining Quirk of Twitter, Becomes a Relic of the Past

Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140, starting with a subset of users. The company is describing the move as a test, but the writing is on the wall for this succinct art form."Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone," the company said in a blog post Tuesday. "What matters most is that this works for our communitywe will be collecting data and gathering feedback along the way. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-09-27 00:00:00 UTC ]
News tagged with: #collecting data #long battle #positive impact #small group #gathering feedback

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Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age

[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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Picador scoops astrology guide from Twitter stars the Astro Poets

Picador has scooped a witty 21st century astrology guide from Twitter stars the Astro Poets, helping readers navigate their friendships, career and love life. Continue reading at The Bookseller

[ The Bookseller | 2019-07-21 12:27:31 UTC ]
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The Perfect Fragrances for Harry Potter Characters, Part II

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[ Book Riot | 2019-07-20 10:31:12 UTC ]
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For advertisers, the Emmy halo effect is a thing of the past

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[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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Tracy Chevalier Is Threading the Past

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[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Book Biz Stock Sank Over Past Six Months

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[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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The Perfect Fragrances for Harry Potter Characters

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[ Book Riot | 2019-07-03 10:34:16 UTC ]
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Twitter Users Have Field Day With Sarah Huckabee Sanders' Book News

The former White House press secretary was taunted with suggested titles for her reported upcoming book about working for Donald Trump. Continue reading at HuffPost

[ HuffPost | 2019-07-02 10:41:02 UTC ]
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Is YA Twitter as toxic as mainstream media suggests?

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[ The Bookseller | 2019-06-19 13:22:25 UTC ]
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20 Books With LGBTQ Characters Your Kids Will Love

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[ The Huffington Post | 2019-06-13 19:04:23 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

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[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Facebook and Twitter are growing into the mainstream

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[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Actress Kate Mulgrew discovers her past in a memoir about her parents

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[ Los Angeles Times | 2019-05-31 14:00:00 UTC ]
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The glorious past of a long-gone Madison Square Garden

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[ The Washington Post | 2019-05-30 13:42:39 UTC ]
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BookExpo 2019: Daniel José Older Is Haunted by the Past

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[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Mueller is staying quiet. But past special prosecutors spoke out.

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[ The Washington Post | 2019-05-24 15:37:18 UTC ]
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[ Digiday | 2019-05-24 04:00:38 UTC ]
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[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Twitter co-founder says more diverse team might've spotted abuse

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[ Advertising Age | 2019-05-23 19:28:23 UTC ]
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