News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading >> [ Source: Editor & Publisher | 2014-03-05 00:00:00 UTC ]
Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading >> [ Source: Digiday | 2013-12-02 00:00:00 UTC ]
Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading >> [ Source: Digiday | 2013-10-25 00:00:00 UTC ]
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading >> [ Source: Editor & Publisher | 2013-10-15 00:00:00 UTC ]
Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading >> [ Source: Editor & Publisher | 2013-09-09 00:00:00 UTC ]
Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading >> [ Source: Editor & Publisher | 2013-07-24 00:00:00 UTC ]
The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading >> [ Source: Media Week | 2013-04-26 00:00:00 UTC ]
A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding — the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading >> [ Source: Editor & Publisher | 2013-04-17 00:00:00 UTC ]
Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading >> [ Source: Editor & Publisher | 2013-04-11 00:00:00 UTC ]
Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading >> [ Source: Editor & Publisher | 2013-04-10 00:00:00 UTC ]
Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading >> [ Source: Media Week | 2013-02-06 00:00:00 UTC ]
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading >> [ Source: AdWeek | 2013-01-24 00:00:00 UTC ]
Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading >> [ Source: Editor & Publisher | 2012-07-24 00:00:00 UTC ]
Devin C. Johnson, 38, joined Studio One Networks as chief operating officer. In this role, he will be responsible for strategic and operational leadership for the network's partnerships with online publishers and brand marketers. He will oversee the management of the company's finances,... Continue reading >> [ Source: Crains New York | 2012-03-04 00:00:00 UTC ]
It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading >> [ Source: Media Week | 2011-12-14 00:00:00 UTC ]
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading >> [ Source: AdWeek | 2011-11-15 00:00:00 UTC ]
Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading >> [ Source: The New York Times | 2011-02-28 00:00:00 UTC ]
A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading >> [ Source: The New York Times | 2011-02-17 00:00:00 UTC ]