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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at 'Digiday'
[ Digiday | 2016-08-18 00:00:00 UTC ]
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Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at 'The New York Times'
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at 'Digiday'
[ Digiday | 2016-02-18 00:00:00 UTC ]
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Dynamic, radical, often female … Irish fiction is flourishing. Gone is the conservative writing – all nostalgia and sexual repression – of the Celtic Tiger years. The writers of the new wave are original and bold“Money kills the imagination,” says the narrator of Claire Kilroy’s 2012 novel The... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-17 00:00:00 UTC ]
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A lawsuit accusing Author Solutions of seeking to make money from authors, rather than for authors, has been denied class certification by a judge in the US. New York-based law firm Giskan Solotaroff Anderson & Stewart filed a class action lawsuit against Author Solutions in New York in... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at 'BBC World'
[ BBC World | 2015-04-24 00:00:00 UTC ]
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Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at 'The Guardian'
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at 'Betanews'
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at 'Digiday'
[ Digiday | 2014-02-19 00:00:00 UTC ]
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LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-07 00:00:00 UTC ]
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