Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-12 00:00:00 UTC ]
by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading >> [ Source: Digiday | 2016-04-06 00:00:00 UTC ]
Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading >> [ Source: Digiday | 2016-01-18 00:00:00 UTC ]
A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading >> [ Source: Editor & Publisher | 2015-10-16 00:00:00 UTC ]
Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading >> [ Source: Digiday | 2015-09-24 00:00:00 UTC ]
If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading >> [ Source: Digiday | 2015-09-17 00:00:00 UTC ]
IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading >> [ Source: Advertising Age | 2015-06-24 00:00:00 UTC ]
Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading >> [ Source: Editor & Publisher | 2015-06-09 00:00:00 UTC ]
Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading >> [ Source: Advertising Age | 2015-03-12 00:00:00 UTC ]
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading >> [ Source: Advertising Age | 2015-02-24 00:00:00 UTC ]
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading >> [ Source: AdWeek | 2014-11-21 00:00:00 UTC ]
The digital publisher has acquired Coliloquy, a company that produces choose-your-own-adventure enhanced ebooks and apps. Continue reading >> [ Source: Publishers Weekly | 2014-11-14 00:00:00 UTC ]
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading >> [ Source: Advertising Age | 2014-09-10 00:00:00 UTC ]
Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-08-28 00:00:00 UTC ]
Tina McIntyre has been promoted to the newly created role of executive director, strategic planning and digital publisher for Little, Brown Books for Young Readers. Continue reading >> [ Source: Publishers Weekly | 2014-04-11 00:00:00 UTC ]
A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading >> [ Source: Advertising Age | 2014-02-28 00:00:00 UTC ]
Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading >> [ Source: The Bookseller | 2012-09-14 00:00:00 UTC ]
Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading >> [ Source: The Bookseller | 2011-07-06 00:00:00 UTC ]
Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading >> [ Source: Media Week | 2011-07-05 00:00:00 UTC ]