You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Can TV Bring Salvation to Magazine Media?

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[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
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Nominations Open for PW's 2016 Star Watch

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[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations

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[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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TV War and Peace puts Tolstoy's book on bestseller list for first time

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[ The Guardian | 2016-02-17 00:00:00 UTC ]
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24.95 million viewers watch the Grammys, a slight decline from last year

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[ Los Angeles Times | 2016-02-17 00:00:00 UTC ]
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Why People Convert: PW Talks to Susan Jacoby

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[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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[ The Guardian | 2016-02-11 00:00:00 UTC ]
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[ The Bookseller | 2016-02-10 00:00:00 UTC ]
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[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Grammy-Winner Lecrae Talks About Faith and 'Being Crushed' in New Memoir

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[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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A Rabbi's Quest to Show Christians the Jewishness of Jesus

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[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Winter Institute 11: Kwame Alexander Becomes the 'Say Yes Guy' at the Show

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[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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[ Wired | 2016-01-21 00:00:00 UTC ]
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[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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[ The Bookseller | 2016-01-19 00:00:00 UTC ]
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[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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