You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Unseen letters show Hemingway’s fight against celebrity and ‘bullshit publicity’

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[ The Guardian | 2017-10-08 00:00:00 UTC ]
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[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Why Sci-Fi Novels Are the New Comic Books For Streaming TV

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[ Wired | 2017-10-05 00:00:00 UTC ]
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A Nutritarian Call to Action: PW Talks with Dr. Joel Fuhrman's Editor

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[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV

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[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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[ Engadget | 2017-09-20 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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