In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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In his new book, Hi, I’m An Atheist! What That Means, and How to Talk About It with Others, David G. McAfee draws on personal experiences to help other atheists talk about their lack of belief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
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Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:38:50 UTC ]
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‘When I’m advocating for trans people and trans rights, I’m advocating from a place of real experience,’ the ‘AHS’ star told Fast Company. Actor, founder, and activist Angelica Ross first broke out as a performer. On-screen she made history as the first female transgender actress to secure two... Continue reading at Fast Company
[ Fast Company | 2021-09-30 09:55:09 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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“The Book of Form and Emptiness” is a tale of sorrow, danger and tentative redemption for a boy who hears the voices of inanimate objects. Continue reading at The Washington Post
[ The Washington Post | 2021-09-25 12:00:00 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian
[ The Guardian | 2021-09-23 15:57:15 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Our favorites include works by Tanith Lee, Karl Edward Wagner, Stephen King and Charles R. Saunders Continue reading at The Washington Post
[ The Washington Post | 2021-09-18 12:00:00 UTC ]
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The star who made her name in “Bring It On” talks about her new book “You Got Anything Stronger?” Continue reading at The Washington Post
[ The Washington Post | 2021-09-16 14:30:00 UTC ]
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First published as an Instagram webcomic, Simon Hanselmann's 'Crisis Zone', has been collected into a nearly 300-page graphic novel out now from Fantagraphics. The book won the 2021 Eisner award for webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Hachette Children’s Group has signed a TV option deal for Zanib Mian's Planet Omar series with Bafta award-winning producers Lime Pictures, described as "an incredible milestone for Muslim representation in children’s programming". Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 19:45:34 UTC ]
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Anna Qu is the guest. Her new book, Made in China: A Memoir of Love and Labor, is out now from Catapult. From the episode: Anna Qu: I think I was trying to capture a couple of points. The first point is really arriving at a single moment of betrayal, and that betrayal was reporting […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-13 08:48:59 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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