Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from 32 last year and the schedule has contracted to one week from two.The Interactive Advertising Bureau, which organizes the event series, is also planning a new, week-long Los Angeles edition. But it is slated for October, well after the TV upfronts that inspired the NewFronts in the first place.For some online publishers, the NewFronts serve as an excellent place to add sizzle to a company's new offering. Bloomberg Media sat out this year, for example, but used the 2017 NewFronts to promote TicToc, its new video channel on Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
News tagged with: #thursday morning #online publishers #video channel

Other Publishing stories related to: 'Without big news to push, some publishers sit out NewFronts'


Simon & Schuster to publish Starr's picture book

Simon & Schuster Children's in both the UK and US will be publishing a picture book... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Ether for Authors: Are Publishing Firefights Hurting the Mission?

Porter Anderson takes on the distraction of publishing non-controversies, a new guide for self-publishing, BEA chief Steve Rosato's response to last week's critique of BEA and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-11 00:00:00 UTC ]
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Indie publishers debate Amazon and IP

  The dominance of Amazon and the importance of copyright were two key themes of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Bowker: self-published ebooks 12% of sales

Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Why Publishing Needs to Foster Its Own Startup Economy

It's high time the publishing industry takes its fate into its own hands and establishes organizations to foster and fund startups, argues Kristen McLean. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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New News Corp Boss Optimistic on Print

The incoming boss of News Corporation's publishing business believes there are reasons to be optimistic about the print industry as its newspapers are reshaped for the digital age. Robert Thomson, who will head the 'new News Corp' once ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
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June’s Top Reviews of Self-published Books from BlueInk Review

Self-published books receiving starred reviews from BlueInk this month include a novel about a wisecracking cat that investigates the death of its owner and a memoir of escaping Romania under Soviet rule. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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Denmark's Kofod sells publishing house

Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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International Publishers Meet with Thai Prime Minister

A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
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What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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UK publishers report 'good business' at BEA

British publishers reported good business for the most part at Book Expo America, which concluded... Continue reading at The Bookseller

[ The Bookseller | 2013-06-04 00:00:00 UTC ]
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Turkish publishers demand end to police violence

  The Turkish Publishers Association has called on the authorities to end the use of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Amazon’s Huge London HQ Says “Publishing Revolves Around Us Now”

Amazon's massive new HQ in historic central London is nothing short of symbolic, and will overshadow neighboring Penguin, Faber, S&S UK, and Bloomsbury. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
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Lampard pushes Summer Reading Challenge

England footballer Frank Lampard has become a champion of The Reading  Agency’s Summer... Continue reading at The Bookseller

[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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SYP to publish poet with terminal cancer

The Society of Young Publishers is to publish the poetry of a terminally ill teenager, raising... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Dedicated website launches for Amazon Publishing

Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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Amazon's Kindle Worlds fan fiction publisher draws mixed reactions

Some see Amazon's Kindle Worlds fan fiction publishing platform as a great marketing move, while others are wary of Amazon's ownership of ideas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-28 00:00:00 UTC ]
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