Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music." Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 21/03/2011 - 08:52 Hodder has acquired a crossover dystopian trilogy from Gemma Malley, whose The Declaration trilogy was published by Bloomsbury. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 15:41 Yale University Press has bought UK rights to a title exploring the WikiLeaks controversy and its repercussions, and will be pushing to publish in March. Politics, economics and current affairs editor Phoebe Clapham... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Mon, 28/02/2011 - 15:40 HarperCollins Childrens Books has acquired two further installments of Ian Whybrows childrens series Meerkat Madness. Harriet Wilson, HC Childrens Books editorial director, bought world rights including TV, film and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:39 Weidenfeld & Nicolson has bought rights to an illustrated memoir by actress Joanna Lumley, which will be published this autumn. Michael Dover, Orion's outgoing non-fiction editorial in chief bought world rights from Anthony... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Publication Date: Tue, 22/02/2011 - 08:30 Usborne has acquired a new series about gymnastics from debut author Jane Lawes. Fiction director Rebecca Hill acquired world English Language rights to the Gym Stars series from Sarah Molloy at A M Heath. The first two books Summertime and Somersaults... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Mon, 21/02/2011 - 15:24 HarperCollins Childrens Books has acquired three titles aimed at girls aged nine-and-over, billed as "Chocolat for young girls". read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Easy downloads and convenient storage are the chief lures of a virtual library, but ownership has some irritating downsides that require your attention before you hit the ebook purchase button. Continue reading at PC World
[ PC World | 2011-02-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/02/2011 - 12:37 Octopus has signed up a bakery book from new Soho cupcake shop, Cox Cookies & Cake. Group publisher Denise Bates acquired world rights to Sexy Desire through Anne Kibel at AK Artist Management. Bates said: "Baking is... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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Of the 150 titles on HarperCollinss spring audio list, only two are being published on CD; the rest are being released as digital downloads. Although CD sales have been declining in the audio market for several years, no major house has moved away this drastically from the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 08:57 HarperSport has bought a book by former Arsenal footballer Paul Merson. The publisher bought world rights directly from the author to How Not to be a Professional Footballer. The title will be published on 31st March. Merson... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Granta magazine's deputy editor Ellah Allfrey has made two acquisitions for Granta Books: a book on the Rwanda genocide and a collection of American short stories. Of Martin Kimani's The Work of War, for which Allfrey bought world rights excluding north America... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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