Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
News tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | All news stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #live broadcast #kroger leverages #watch live #analytics helps


Award-winning novelist David Wheldon dies, aged 70

Tributes have been paid to award-winning novelist, poet and pathologist David Wheldon following his unexpected death at the age of 70. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 07:06:47 UTC ]
More news stories like this | All news stories tagged with: #unexpected death #award-winning novelist


Bolton Wins Key Decision in Legal Battle Over His Memoir

In a ruling last week, a federal judge said he will allow the former Trump National Security Advisor to conduct discovery on whether Trump administration officials acted in bad faith in holding up the pre-publication review of Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #pre-publication review #bad faith #federal judge #legal battle


Sevastien Volkov wins Impress Prize for new writers

Sevastian Volkov has won this year’s Impress Prize for New Writers, for his YA novel Orris and the Shadow Maiden. Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 11:33:47 UTC ]
More news stories like this | All news stories tagged with: #ya novel


Bell and NLT invite kids to join letter writing project

Usborne author PG Bell, creator of the children’s book series The Train to Impossible Places, has partnered with the National Literacy Trust and The Postal Museum on a letter writing project inviting children to share their experiences of the pandemic with future generations.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 22:56:51 UTC ]
More news stories like this | All news stories tagged with: #children’s book #future generations #book series


Film review: in My Salinger Year, hope and optimism win out

Based on Joanna Rakoff's memoir of working for JD Salinger's agent, the film lacks some of the wit but none of the heart of Joanna's story. Continue reading at The Conversation

[ The Conversation | 2021-01-13 01:19:06 UTC ]
More news stories like this | All news stories tagged with: #memoir #jd salinger #film review


Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | All news stories tagged with: #sports book


Piatkus wins romance debut from Jean Meltzer

Piatkus Fiction has won a "laugh-out-loud funny" romance from debut author Jean Meltzer. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 02:20:28 UTC ]
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Barry Lopez, award-winning writer who ventured into the Arctic, dies at 75

The National Book Award recipient plumbed the natural world for its wisdom, exploring the Arctic tundra, the Antarctic waters and the spaces in between. Continue reading at The Washington Post

[ The Washington Post | 2020-12-30 17:34:15 UTC ]
More news stories like this | All news stories tagged with: #national book award #natural world #award-winning writer #barry lopez


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | All news stories tagged with: #digital media #performance marketing


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | All news stories tagged with: #time warner #$35 million #media companies #entertainment arm #hbo max


Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #early december #lockdown restrictions #full week


Virago wins Kohda's Millennial vampire debut in six-way auction

Virago has acquired a Millennial vampire tale—Claire Kohda's debut novel Woman, Eating— in a six-way publisher auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 23:41:35 UTC ]
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Viper wins Dave’s 'pulse-pounding thriller'

Miranda Jewess, senior commissioning editor at Serpent's Tail imprint Viper, has acquired The Last Thing He Told Me by US author Laura Dave after a four-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 18:47:13 UTC ]
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Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Cape wins Crooks' 'phenomenal' debut novel in 10-way auction

Jonathan Cape has won a 10-publisher auction for Fire Rush, the “phenomenal” debut novel by Jacqueline Crooks. Continue reading at The Bookseller

[ The Bookseller | 2020-12-09 10:11:08 UTC ]
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Fourth Estate wins four-way auction for Brown Girls debut

Fourth Estate has triumphed in a four-way publisher auction for Daphne Palasi Andreades’ “evocative and original” debut novel Brown Girls in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 17:18:36 UTC ]
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BBC Studios options Chowdhury's prize-winning The Waiter

BBC Studios has optioned TV rights for The Waiter by Ajay Chowdhury, winner of the Harvill Secker Crime Writing Competition in association with Bloody Scotland. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 14:28:57 UTC ]
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Allen Lane wins 'radical new history' of queer identity in four-way auction

Allen Lane will publish Nothing Ever Just Disappears, a new history of seven queer lives and the places that made them by writer and academic Diarmuid Hester. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 22:14:06 UTC ]
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Rodchenkov wins £30K William Hill Sports Book of the Year

Grigory Rodchenkov has won this year's William Hill Sports Book of the Year award for his memoir The Rodchenkov Affair: How I Brought Down Putin’s Secret Doping Empire (W H Allen). Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 21:02:42 UTC ]
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