Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
News tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Latest Wimpy Kid novel revealed

Jeff Kinney's 10th Wimpy Kid novel will be called Old School, and will be published simultaneously around the world. Diary of a Wimpy Kid: Old School, will be published on 3rd November in the UK, US, Canada and Australia, as well as foreign-language markets such as Germany, Japan, Turkey and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Wimpy Kid 'Bookseller' Opens Enthusiastic CI 3

The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Collins and MacPhail win Scottish kids book awards

Authors Ross Collins and Cathy MacPhail both won their third Scottish Children’s Book Awards, announced today (4th March) at a ceremony in Edinburgh. Debut writer Alex McCall also picked up a prize. Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Puffin, Pan Mac and PRH win Marketing Society prizes

Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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A 'Long Haul' Christmas? Wimpy Kid Dominates Charts

In the three-week shopping season that began Thanksgiving week, Jeff Kinney's newest installment in the Wimpy Kid series has sold more than 535,000 print copies at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #emerging markets #digital downloads #subscription services #defining moment #content producers

Wimpy Kid becomes fastest seller of 2014

Jeff Kinney's The Long Haul (Puffin) has retained its spot on the UK Official Top 50 for the second straight week by posting the best weekly sale of 2014, and in the process becoming the fastest selling book of the year. Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Wimpy Kid ends Walliams' run at top of charts

Jeff Kinney's newest Wimpy Kid title has débuted at number one, knocking David Walliams' Awful Auntie from the top of the UK Official Top 50 after a run of six consecutive weeks. The Long Haul (Puffin), the ninth of Kinney's books featuring hapless middle schooler Greg Heffley, sold 59,315... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #consecutive weeks #awful auntie #jeff kinney

Wimpy Kid Series to Hit 150M in Print

With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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'Diary of a Wimpy Kid' author Jeff Kinney says he will open a bookstore

Jeff Kinney says he plans to open a bookstore in his town of Plainville, Mass., aimed at breaking even within five years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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New Wimpy Kid book set for November

The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller

[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Tony Robinson wins kids' book prize

Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News

[ BBC News | 2014-03-06 00:00:00 UTC ]
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B.J. Novak's children's book will try to win kids over to the power of language

B.J. Novak's children's book will be titled 'A Book With No Pictures.' 'I wanted to write a book that would introduce the youngest of kids to the idea that words can be their allies,' the actor said. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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Kinney's Wimpy Kid keeps number one spot

Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
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Wimpy Kid kicks Alex Ferguson into touch

Manchester United legend's bestselling memoir pushed from the top of books chart by Jeff Kinney's weedy heroHis protagonist is a lazy schoolboy weakling, Greg Heffley, but now children's author Jeff Kinney has shoved the big man of football off the top spot in the UK official book chart.Hard... Continue reading at The Guardian

[ The Guardian | 2013-11-13 00:00:00 UTC ]
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